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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1. That’s the sort of content that will help you stand out and build a community. That wasn’t the case for any other social network.

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Shared media is about engaging stakeholders on social networks. Earned media is about getting third-party media coverage for a business.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Use these guides to incorporate social engagement data into your lead nurturing: Marketo. Meet Jennifer.

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Become the Pied Piper of Community Building

Waxing UnLyrical

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Think about content as your bait. Engagement. Let’s dive deeper into these.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset. Photo credit: DIY Marketers.