Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. When I tell people I’m a Hubspot partner, the universal reaction is “Ooooh, I love Hubspot, they get it!” Now Hubspot is changing that.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here.

Trending Sources

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

16 Tips on LinkedIn From Hubspot Seminar

Engaging Brand

I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. Types of content for group.blog articles, video and images, ebooks, whitepapers, webinars and event invitations . HubSpot seminar says check out empire avenue as a source of great info/connection.

Find Your Brand's Content Marketing Groove

Twist Image

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands believe that the more content they produce, the more people that it will connect with. Our content and format is very different, and it's working.

9 Awesome Tools for Content Authors and Bloggers

Pamorama

Content marketing isn’t easy. 5 Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Content Marketing Ideas Generator. Hubspot’s Blog Topic Generator.

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8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).

The 17 Best Social Media Management Tools

Webbiquity SMM

Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. 17) HubSpot Social Inbox.

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. I am going to show you 17 techniques you can use to improve the quality of your content in no time.

How Much Content Is Enough For Your Blog? [Study]

Mindjumpers

But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In order to understand this first, we need to find answers to the following questions: What is the right frequency of posting the content on the blog?

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Monday Roundup: Email Content

Waxing UnLyrical

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Content Marketing Findings. HubSpot ).

What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing.

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.

Twist Image

Three Billion Content Views Per Month. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. A few weeks ago, he took to the big stage at HubSpot 's Inbound event in Boston to share his story. content.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot.

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25 Ways to Create Shareable Content

Convince & Convert

It’s not easy to have consistently fresh content that people want to read and share and shout from the rooftops. That’s why a content development process is essential. If no one is commenting on the content you create, read the comments on other blogs within the industry.

The Rise of Dynamic Content

Geoff Livingston

Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. Hubspot 3 Approaches to Challenges.

Data 25

Don’t automate your content, humanize it

SocialFish

The answer to this would be a social media management (SMM) tool, which allows you to schedule and queue posts without having to visit each platform to share content with your audience. Content Strategy Implementation Industry Insider This post originally appeared on the Fixation blog.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently.

The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. We're more likely to be consuming content on those sites.

5 Reasons Why Your Content Marketing Strategy Is Underperforming

Simply Measured

Whether you’re a small business or brand, your content marketing strategy – or lack of one – can make or break your success online. But if content marketing is so important, why do so many brands struggle with it? Let’s break down five common problems when it comes to content marketing. You Don’t Have a Content Marketing Strategy. Before you begin creating content, identify the objectives that constitute success for your organization.

59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. Source: HubSpot ).

B2B 54

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. Make Your Content Actionable.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

How to Build Valuable Links with Your Content

Convince & Convert

You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. And we know that content marketing can help you do that. Image via BigStockPhoto.com.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

SEO 41

The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

SocMed Sean

Don’t get lost over there at the HubSpot site, though, if you’re interested in learning why this is such an ironic situation. Featured Humor Social Media Tech Twitter cartoon comic comic strip content marketing Google search seo social media tech

The Ultimate Toolkit for the Professional Content Marketer

Kikolani

Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets.

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3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. I find it easier to conduct a quick interview and write [content] myself than to assign it to an employee.”

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9 Ways to Measure Content Marketing Success

Writtent Blog

Are you reaching your content marketing goals? Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. What do your readers have to say about your content?

The Void That Twitter Could Leave

Twist Image

Case in point: this week, I presented at Hubspot 's massive Inbound event. Their algorithm curates your friends, throttles the brand page content and while it is fresh. They're not really creating their own tweets, they're hardly retweeting, and if there's something meaty within a tweet, they're more likely to leave Twitter, check out that piece of content and (here's where the irony is) share it on Facebook. content. content marketing. hubspot.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. image credit: hubspot.

6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

If you gain a lot of fans but they don’t consume your content, they’re not going to convert later. Ask yourself this question: Are the fans I’m gaining consuming and engaging with my content? You probably know some people that endlessly brag about acquiring Facebook fans for pennies.

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The Fleeting Value Of Content

Twist Image

Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. Content is short.

4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

However, the standout feature of Gen Z is that they get the majority of their content online. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Create visual content and use links. Always be testing content formulas.

3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

I didn’t see Joe Pulizzi speak about content marketing, but Associations No w wrote about his presentation, and that he pointed out that associations are, for the most part, doing it wrong when it comes to content marketing. In the for-profit world, content is marketing.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.”

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6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. Which portion of your content is the most visually-pleasing piece? Do you share content more than once?

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Why Content Marketers Need Better Statistics

Convince & Convert

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Image via BigStockPhoto.com.