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AMA Handbook of Public Relations Published

Bill Hartzer

Before the invasion of YouTube , Facebook , and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. Public relations icon Robert L. Hardcover). Dilenschneider has been a public relations professional for over 40 years.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. What does that content look like? What types of content do they share? What is their ratio of image to video content?

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What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Content 100
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How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast

Twist Image

From there, I discovered a well of fascinating content on how to nurture and hire great marketers and how to think differently about inbound marketing and content marketing that he had written. He has published two books: The Professional Marketer and The SaaS Marketing Handbook. content marketing. content marketing.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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8 Things To Know About Social Media Compliance

Keyhole.co

It’s important to ensure that your online interactions and content align authentically with your brand’s values while adhering to these rules. Create a content library Content marketing can be a useful strategy. But remember, all content belongs to someone. Should my organization write its own policy?

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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52