Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! Communication Content 30-day communications challenge akoonu bit.ly
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.
How To Add Custom URL to Google Plus G+
AUGUST 27, 2012
How to get a custom URL for Google Plus. with Google’s official version of a Facebook USERNAME. If you aren’t on Google Plus already you are mad. Given that Google has changed search engine optimisation (SEO) to include SMO (social media optimisation) and then allocated the greatest amount of points to Google Plus, you need to be on it. A: No.
Google+ for Your Business
JANUARY 27, 2014
I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Remember that Google+ IS Google! Google+ activity directly affects SEO. Use it.
Guide to URL Shortening and Tracking for Social Media
MAY 17, 2016
You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. Everything from your headline and keywords to featured image and URL should be optimized. Bitly.
Why people don’t get Google+
SEPTEMBER 5, 2014
Google+ is a great social network. Google+ is worth the effort. I like to say Google+ combines the best of Twitter and Facebook on one network. With Google+ you can toss off a quick comment on a link you’ve shared and find thoughtful commentary building on it for days, in a threaded format just like Facebook and popular forums. But nobody uses Google+.
Who Is Reading Your URL?
Small Business Mavericks
MARCH 9, 2015
“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link. A URL like [link] is much less appealing to users.” And your URL should have that same kind of balance. Two Types of URL Readers. Who looks at that URL?
Creating Google Plus Business Pages
NOVEMBER 7, 2011
Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. As I scanned my Google Plus stream it quickly became clear that it was way more than that. How could we resist?
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. I mean, it’s time consuming to pump out all of that content on a regular basis, right? The Google algorithms are driven primarily by keywords. link].
Some Google Changes and Google Plus Tips
FEBRUARY 28, 2012
I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. But it is safe to say Google Plus will rank for you if you have enough content. This is true.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
Search Engine Optimization Tip: Include Keywords in URLs
DECEMBER 7, 2011
They should also be found in your URLs. Here is what Matt Cutts says about Keywords in URLs: Your domain name is a big place to start. If you don’t think that keywords in your URLs are important, you need to find out some history about all of it. You also need to find out what the leader in search engines, Google, has to say about it. Search Engine Optimization
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. 5 Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Google Trends: Hot Searches.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. When it comes to the “About” section, make sure that it includes relevant details about you or your company since Google search results use a line or two as a snippet or meta description.
How To Create a Presence on Google+
NOVEMBER 9, 2011
Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network. Angry Birds.
Boost Content with Science and Art
APRIL 27, 2015
By Gini Dietrich Last week, Paul Sutton had a question about when to boost content. ” The conversation went on to include Daria Taylor and we debated for a few minutes the differences between paid and organic and whether you should boost content. For instance, we always pay to boost content for our monthly webinar series on Facebook. Open up Google Analytics.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Here’s a guide to combining marketing tactics with a single piece of content. SEO is about driving traffic over time , by indicating relevance to Google. Research keyphrases using the Google Adwords Keyword Tool. The link to the article should include tracking code generated by Google’s URL Builder. Today’s guest post is by Andy Crestodina. I loved it.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Is my content useful? Is my content error-free? Your URL matters too!
Will Social Media Initiatives Change Your Google Ranking? [Infographic]
MAY 7, 2012
Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. Social media channels tested: Google+. About the research.
How to Make Your WordPress Site Google AMP Compatible
FEBRUARY 23, 2016
We just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible?
Google Expanded Sitelinks: Optimize Opening Text in META Description Tag
AUGUST 22, 2011
Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay.
Google Quality Rater Guidelines 2014
JULY 12, 2014
I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. But, if you’re in the online marketing business, are an SEO, or own a website, then you really should take a look at the latest guidelines, if just to make sure that your website or your client’s website(s) are compliant with Google’s latest Quality Rater guidelines.
Tips To Improve Performance in Google Shopping
Social Media Marketing
OCTOBER 21, 2015
If you are an online shopping store owner looking to drive sales then Google Shopping is your best bet in that endeavor. Means currently setting up ad campaigns in Google Shopping is a profitable option. Here are some useful techniques which you can apply to boost performance in Google Shopping, including tips that can help you reduce your work time. Getting URLs is easy.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. That was a real eye-opener for me.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. If you cant remember any of these operators, you can always use Googles advanced search.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News? A quick way to check is to do a [site:domain] search in Google News.
Backlinks Matter: Take Control of Them
JANUARY 28, 2015
In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. What you want to do is include a kind of “middle-man” URL right in between the page that’s linking to you and your end landing page. However, instead of doing this, you can create a new URL through the Pretty Link plugin.
Writing tricks for content marketers
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Google bots like short headlines that start with keywords and whose context matches that of the story.
URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains
DECEMBER 22, 2012
Regular Google users will know that one of the easiest ways to get a good ranking in its search results is for your web address to exactly match the search query. However, the latest comScore figures show that Google sites were responsible for 11.3 Poor quality content is already a no-no, as are paid links or those created by spamming blog comments and discussion forums.
Social Fakers: What Do Numbers Mean these Days?
OCTOBER 18, 2012
We were always led to believe social media success rests on the number of fans/followers; the number of views/impressions a piece of content generates as it carries across an ecosystem; and the number of positive mentions, ratings, and reviews. Because Google is no longer supporting Feedburner and some of you are not receiving your subscription), we have switched to Feedblitz.
How to Enable Google Authorship Information with Better Author Bio Plugin
MAY 15, 2012
With the advent of Google+, Google has begun encorporating Google+ Profile information within SERP (Search Engine Results Page) for both Google Web Search & Google News. You can also add links of your Blog, Twitter, Google+, LinkedIn and Facebook profiles on the biography if you wish too. Set up authorship by linking your content to your profile.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Pocket. Snip.ly. Nimbus Screenshot.
7 Content Marketing Secrets to Increase Organic Traffic
Convince & Convert
APRIL 14, 2016
Here’s a question for you: How effective is your content at driving traffic to your website ? Even if your content is performing well, there’s always room for improvement. Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to. When we say quality content, we aren’t talking hastily-written, 100-word blog posts, either.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Thankfully, with the new Social reports from Google, we glean a lot more insights. But to best use it, you must have Goals set up in Google Analytics. It’s a Google Alert directly in your Analytics.
Google Rolls Out New Mobile Friendly Tag
NOVEMBER 20, 2014
Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. If you go to the mobile friendly test tool here: https://www.google.com/webmasters/tools/mobile-friendly/ you can enter your URL, as I did: As you can see, though, the mobile friendly testing tool isn’t totally correct.
21 Top Google Chrome Extensions for Social Media Marketers
FEBRUARY 1, 2017
In this post, I share 21 Top Google Chrome Extensions that will help you get more done as a social media marketer. . I’ve been using Google Chrome extensions for a couple of years now. Over time, I’ve started to focus in on the top Google Chrome Extensions that I use every day. Here they are: 21 Top Google Chrome Extensions for Social Media Marketers.