Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" If social media can't help you augment all of those areas, I'm not sure we're all living on the same planet. This is a prime example of the business side of social media picking up steam.

Findability 106

Findability Social Media Case Study ROI 106

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution. Content promotion.

Content 100

Content Findability Marketing Social Networking 100

Convince & Convert

AUGUST 4, 2011

Your Content Should Be Centralized and Decentralized. The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. When you’re focused on getting eyeballs to your owned content, there are only a few primary ways to accomplish this: search.

Content 147

Content Findability Marketing URL 147

Twist Image

MARCH 5, 2011

"What type of content should my company be producing?" They must accept the fact that in a world where consumers have an expectation of finding content, you must think like those who create the best content. The best content is not created by Marketers. The best content is created by Publishers.

Types 111

Types Findability Company Content 111

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Twist Image

APRIL 9, 2014

What is the right balance between content and images? The answer to all of the questions above surrounding length is rather simple: content should be as long as it needs to be to create value. So, it''s not about the content. Is there a third-party who might be better suited to help us with our content? How long should a.

Questions 102

Questions Content Press Release Findability 102

Ignite Social Media

MAY 18, 2016

As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever. As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media?

Findability 111

Findability Social Media Collaboration Team 111

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Twist Image

OCTOBER 4, 2012

They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. Social media is not a conversation. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. social media.

Conversation 108

Conversation Findability ROI Advertising 108

Keyhole.co

JANUARY 18, 2024

For example, here’s what the landing page of the same company (FrameStores) looks like: This social media management tool becomes their digital gateway, directing Instagram traffic and followers to explore their website or visit their brick-and-mortar stores. Get your creative juices flowing.

Instagram 52

Instagram How To Insurance Findability 52

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

B2B 123

B2B SEO Travel Hubspot 123

Hootsuite

SEPTEMBER 16, 2021

So, how do you make yourself “findable”? Having a clear idea of who your target audience is (and isn’t) will help land your content on their For You Page. Use your other social media platforms to ask your followers what kinds of content they’d want to see on TikTok. Create engaging content. Just ask them!

Tips 138

Tips Hashtag How To Instagram 138

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

AUGUST 2, 2013

Soon, readers of blogs and content publishers will be able to take their content, grab a small line of code and post these news items outside of Facebook''s walled garden (on blogs, websites and more). This move helps put Facebook content (much of which is driven by photography and videos) all over the Web. content publishers.

Findability 111

Findability Facebook Hashtag Mobile 111

Twist Image

AUGUST 19, 2011

Besides, even if they're very good at hiding the fact, over on Twitter and Facebook, it's not your content, it's their content. The content on your blog, however, belongs to you, and you alone. It helps people share your content and creates another platform for discourse. Social Media will not bend to your will.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Twist Image

OCTOBER 11, 2011

What does Social Media really mean to brands? Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation. The question is this: are those brands really all that "social"? in their spaces.

Findability 110

Findability Conversation Engagement Advertising 110

Twist Image

JANUARY 31, 2012

In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). Pinterest creates a mood board or visualization of this content. That Pinterest thing.

Hitwise 101

Hitwise Delicious Findability Yahoo 101

Techipedia: Tamar Weinberg

JANUARY 26, 2011

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

JANUARY 7, 2015

.” They say that it’s “all about content now,” and that SEO isn’t needed. I’m a huge proponent of content marketing and social media. Yes, the tactics used in search engine optimization have changed (again), based on shifts in how search engines rank content. Great guys.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

.” They say that it’s “all about content now,” and that SEO isn’t needed. I’m a huge proponent of content marketing and social media. Yes, the tactics used in search engine optimization have changed (again), based on shifts in how search engines rank content. Great guys.

SEO 60

SEO Findability Skills Paid Search 60

Twist Image

JUNE 20, 2011

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. Making your content as shareable and as findable as possible. social media. Tags: content. A defendable and unique market position. Doing nothing that doesn't add economic value to the brand.

Findability 111

Findability Mobile Social Media Brands 111

Twist Image

JANUARY 6, 2011

Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc. says, "don't write cheques with Social Media that your websites can't cash." There has been such a focus on Social Media that many business websites look tired, out-of-date and lack many of the baseline functionality that consumers now expect.

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Twist Image

MAY 9, 2013

Have you truly leveraged social media and traditional communications to uncover the real stories of your business? Making the content that you are creating as shareable and as findable as possible? social media. Telling your story. The types of stories that people will actually want to find and share?

Brands 108

Brands Press Release Findability YouTube 108

Twist Image

NOVEMBER 11, 2011

There are not many of them out there (only a handful) and - more often than not - I unfollow them if the majority of the content is the brand trying to perform customer service (no offense to the brands doing this, I'm just - personally - not interested in following everyone else's ordeals, etc.). social media. If it's you.

Findability 99

Findability Policies Conversation Twitter 99

Twist Image

MAY 23, 2014

In a strange twist of fate/timing the blog comments being shut off happened in and around the same time that the subject of commenting on blogs re-entered into the social media zeitgeist. Everything that I write is then open for you to comment on, for you to create more content on, for you to interact with others on. That''s it.

Comments 73

Comments Disqus Findability Blogger 73

Twist Image

APRIL 6, 2011

What can someone new to the Social Media world do to find and attract readers while building their own community? Her answer was: "I always say social media, and building a community in general, is all about stroking other people's egos and scratching their backs. How does the person who is creating the content feel?

Comments 111

Comments Communities Findability Publishing 111

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

APRIL 17, 2012

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Scaling your social media efforts back is the best way to scale them for true growth.

Wiki 102

Wiki Hotels Social CRM Retail 102

Keyhole.co

JANUARY 26, 2024

The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. Skims’ content marketing strategy uses the same genius, leading to its top position. Here’s the total followers on Skims’ main social media accounts. Instagram: 5.7

Influencer 59

Influencer Social Media Strategy Marketing 59

Twist Image

MARCH 29, 2011

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. It's big business and these services are pulling in the big bucks.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

OCTOBER 14, 2010

As the Web becomes more social, so too much the search engines. In the past little while, we've seen indications of what this looks like ( Google now displays "real-time" results for searches that are pulling content from places like Twitter), etc. " Be careful of social search. be careful. Save it in a document.

Microsoft 109

Microsoft Flickr Findability Engineering 109

ProBlogger

NOVEMBER 17, 2010

What impact will changes to the flow of communications on the Internet cause by the rise of new options, like social media, have on the old marketing adage, “the money’s in the list&# ? The four core attributes of successful email marketing are: Make your email capture findable. Tags: Social Media.

List 42

List Findability Syndication eBook 42

Diva Marketing Blog

APRIL 9, 2009

1-topic about social media marketing. Today's Diva Marketing Talks explores a "new" demographic that is joining the social media conversation. Think that social media is all about Mils, Gen X or Gen Y? Des Walsh Des Walsh is passionate about the potential of social media for business transformation.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Twist Image

FEBRUARY 16, 2012

You don't have to buy them anything, but think about someone you could introduce them to or uncover a piece of content (a Blog post, Podcast, article, whatever) that they have not yet seen and send it to them with an introductory note (keep it short and sweet). media company. social media. Give value first. It's not easy.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Sprout Social

JANUARY 18, 2017

Being a social media manager means you have to be willing to take on the challenges of the technical space. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Tracking UTM Codes for Content Analysis. What are UTMS?

ROI 40

ROI URL Analysis Campaign 40

ProBlogger

JANUARY 1, 2013

We’ll go through a step-by-step process, including tools and resources for each step, to set up a WordPress blog that is optimized for social and search marketing success. WordPress is currently the most popular content management platform. Social media. These are the social media plugins I recommend you consider.

WordPress 45

WordPress Findability SEO Digg 45

Convince & Convert

JANUARY 18, 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. I have already mentioned the most obvious one, ChatGPT, in quite a few articles of mine, including this one on fine-tuning your social media advertising strategy.

Tools 117

Tools Marketing Findability Real Estate 117