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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 119
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. What is a UGC creator?

UGC 94
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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

Brands 110
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How to use data for content curation

Sprout Social

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time. sharing content.

Curation 139
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. Not all content is created equal. UGC is perfect for ads.

UGC 82