Where Earned Media Belongs in the Content Marketing Mix
FEBRUARY 28, 2017
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog.
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. The post Facebook Updates News Feed Algorithm appeared first on Ignite Social Media - The original social media agency.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing and SEO.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Automates sharing of curated content.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily.
Three Innovative Ways to Market Your Product on Pinterest
DECEMBER 19, 2016
Is Pinterest part of your social media marketing strategy? Emily Connor has some tips to help you master Pinterest marketing. The post Three Innovative Ways to Market Your Product on Pinterest appeared first on Spin Sucks.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. Whatever you call it, get your content out when it is published. RSS Feed.
Facebook’s Big News Feed Announcement That Benefits Brands
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates.
60+ Content Curation Tools
JULY 28, 2013
This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. Blogging Brand Branding Content Marketing Social Media Social Media Marketing Content curation Content marketing Social media marketing Pamorama has moved! Update your Reader now.
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
But it struck me that the Batman franchise offers some great takeaways for content marketing. But does he force-feed them to our hero? What can other comic franchises teach us about content marketing? Content Marketing Marketing Batman content marketing
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.
Why Emotional Headlines are Good for Your Content Marketing
DECEMBER 3, 2014
One look at your Facebook news feed reveals that emotional headlines influence what visitors are seeing online. Sites such as Buzzfeed and Upworthy are filling our news feed with emotional headlines, and we’re clicking on them–a lot. Incorporating Emotion into Your Content.
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off.
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
It is vital to plan, manage, and optimize your content marketing initiatives. . The pressure to publish timely, engaging, content has never been higher. Each one requires constant care and feeding, and content is at the core of every conversation. .
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content.
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Feedly. Contently.
JUNE 30, 2016
It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. Force feed me. content.
How To Curate Content Better In Less Time
DECEMBER 26, 2016
Learning how to curate content is an essential task for social media managers. Content is an essential part of your social media marketing plan. As a social media marketer, you need to both create original content and curate content from other sources.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc.
Facebook News Feed Updates: Authenticity and Video Completion
FEBRUARY 3, 2017
For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Facebook is in an ongoing battle with inauthentic content. So this update provides Facebook with additional signals for detecting and dealing with inauthentic content.
14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
DECEMBER 17, 2013
Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week.
Why B2B Marketers Need to Educate Buyers With Content
Convince & Convert
APRIL 29, 2016
If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts.
Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know
JUNE 30, 2016
The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. The News Feed learns and adapts over time based on the content you interact with the most, too.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on?
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising.
10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
FEBRUARY 1, 2017
76% of people use their Facebook feed to find interesting content. Source: https://www.hubspot.com/marketing-statistics ). In the past two years, content consumption on LinkedIn has increased 21%. Source: https://www.hubspot.com/marketing-statistics ).
5-Step Process For Finding Your Perfect Content Marketing Partners
Convince & Convert
JUNE 10, 2014
Are you pulling your hair out trying to market your content on your own? Whoa now… I didn’t mean you should give up on marketing your business online. What is a content marketing partner? We’re going on a hunt to find your perfect content marketing partners.
Top 7 Online Tools to Automate Your Content Marketing
SEPTEMBER 27, 2016
In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. The only problem is that content marketing takes time. feedly.
From Barbie to Birchbox: The Evolution of Content Marketing
JULY 20, 2015
Content marketing. If you follow the world of advertising and marketing, you know that it’s the biggest innovation since the iPhone. But content marketing isn’t really new—many brands have been creating original content for as long as there has been advertising.
What Facebook’s News Feed Algorithm Means To Your Reach
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the world.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. From a brand perspective, it is unquestionably going to become more complicated to market on Instagram.
6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles
Convince & Convert
JUNE 28, 2016
I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. Comment on Your LinkedIn Feed. Of course, visual content matters too.
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
Related Stories Seven Brutal Truths About Digital Marketing Trends Social Media Calls-to-Action that Connect You to Consumers How NOT to Build a Following on Social Media. Did you know Facebook is capturing over 90 percent of all social media shares?
The Ultimate Toolkit for the Professional Content Marketer
APRIL 19, 2016
Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets.
Repurpose Content: A Test and the Results
AUGUST 5, 2015
I’m finished with my experiment to repurpose content. Everyone talks about repurposing content. Some people just re-share their content on the social networks, with no updates, while others give it additional legs through eBooks, Slideshare presentations, and more.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content.
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?
How to Avoid Content Marketing Fatigue
DECEMBER 12, 2012
The great content marketing debate over quality information versus frequency raged on last week. Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Letting your content publishing wane and eventually go fallow becomes tempting.
What Makes Successful Social Media Content Different?
Ignite Social Media
FEBRUARY 7, 2017
While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media.