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When content calendars are not the answer

Janet Fouts

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. What does a content calendar look like? All good right? Yes and no.

Content 139
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Mindset in the Moment: Healthy Disruption

Ignite Social Media

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. Here are some things to keep in mind when creating your content to offer that healthy disruption that’s so important to stand out in a crowded field. The answer?

Study 96
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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

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Mindset in the Moment- What’s In It For Them

Ignite Social Media

With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. How will you create thumb-stopping content? In order for your content to stand out in a user’s news feed, there has to be something in it for them.

Sports 97
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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

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What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. If you are curious on learning more, check out our white paper on the subject.