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The Conundrum of Content

Direct Marketing Observations

Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.

Content 207
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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Now Pinterest is introducing its own version to help users jump easily to boards by using their smart phone cameras. Facebook Creators for video content. Pinterest introduces QR type codes. Nov 26, 2017.

Features 230
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We Have Smart Homes and Smart Phones – What About Smart Blogs?

ProBlogger

RSS Feeds and Creative Curating. Many of us have personal RSS feeds that show us what’s new on our favorite sites and allow us to access this new content. Readers opt in to the email and can then choose what content to read, and you don’t have to lift a finger. What an exciting moment in our technological evolution!

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Social Sharing – Getting News Content Right in 2011

Proactive Report

. “The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be shared.&#. We need change the way we craft our news content.

News 95
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

Facebook Stories is just one of the latest ways to delight your customers with visual content. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Facebook Stories are made up of visual content in video or slideshow format. How to Create Facebook Stories.

Brands 91
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Diigo: A PR Tool for Social Media Releases

Proactive Report

Diigo is a free social bookmarking tool that makes it easy to share content and facilitate conversations around that content. The Research feature allows you to annotate, archive and organize your content, crating the resource page. This way Diigo saves both an HTML version of the page and captures it in an image.