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The complete guide to create your employee advocacy content strategy

Sprout Social

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

Strategy 131
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Publishing Content Beyond Your Blog

Small Business Mavericks

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. A “like” is a passive response to content, while a comment is engagement. Because there is nothing going on that interests them.

Brands 275
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Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

All the coupons they choose to “clip” will be added to a central repository that reminds them which coupons they have and when they expire. By the end of the year, ‘Backstage’ will be rolling out , which allow users to share multimedia content like polls, photos, links, text photos and videos to subscribers.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. By selecting your post in the Content tab or the Planner tab.

HootSuite 140
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8 Tips for Successful Business Blogging

Ari Herzog

I’m sure you’ve heard the overused expression, “Content is king.&#. Content helps increase your traffic and improve your rankings. Internet users are very smart these days and they can tell the difference between good and bad content. If you create great content, people will come and share you with the world!

Tips 144
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Watching Me Blog

Twist Image

I have an amazing team at Twist Image that did all design and infrastructure, but the content is all me (including the updating of the Blogroll). So, while I may not post daily, you will receive seven pieces of content from me each and every week. The core ideology is that the content should be of value to you first and foremost.

Blogroll 106