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7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

Tip 3: Use a content grid to map out your strategy. A content grid will get you thinking about the type of content you can share on social media. The content grid is organized by looking at your main “buckets of content” and then it gives you ideas for those buckets. If you haven’t downloaded our free content grid, here is the link.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Say that three times fast!

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Say that three times fast!

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The Secret to Feeding Your Family with a Blog


It said: “FEED THE PEANUT&#. For you, Feeding the Peanut may mean paying medical bills or mounting credit card debt. Or perhaps recovering from a bad stock or real estate investment. For me, Feeding the Peanut is taking care of those that I love, including my newborn daughter. Feeding the Peanut was becoming increasingly expensive. The answer? I said.

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Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?

How to create mobile-friendly content with Google’s AMP

With this framework, publishers need not worry that their target audience is ignoring their content because it’s too cumbersome to read on a smartphone. Some of the most influential ranking factors are content quality, content length, image optimization and multimedia. In October 2015, Google’s AMP offered an easier alternative for publishers to distribute content.

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7 Facebook Marketing Case Studies


Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: Lead fans to its Page and ultimately engage them with other content. Corcoran Group Real Estate.

Content Is No Longer King: Curation Is King

Content Is No Longer King: Curation Is King Steve Rosenbaum , | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. content is emperor!"

Visual Content and your Brand

Proactive Report

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention. BE ORIGINAL.

3 Ways Brands Can Prepare For Facebook Timeline


Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Continue posting the same quality content, photos, videos, questions and links that your fans have already come to appreciate! Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Prepare your cover photo. Establish your timeline of events.

Linkedin Update: Linkedin Products & Services Page To Be Removed


Key features of a Showcase Page: Cover photo or top image banner is larger than the Home Page image (fabulous real estate!). The two-column feed design highlights the most relevant content. You can manage content through 3rd party social media management dashboard like Hootsuite. Yes, that’s right. Showcase Pages. See screenshot below). PNG, JPEG, or GIF. C’mon….

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Evergreen content tends to perform better on StumbleUpon than hard news, which is why Channels are a particularly good opportunity for breaking news sites. Lifestyle Content.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

How to post great content on a consistent basis. This means it’s incredibly important to make a great first impression with the content of your Instagram profile and bio. It could entice them to follow you, scroll through some more of your content or even click the link back to your website. This is super valuable real estate. Your most commented on content.

Facebook Followers: Profiles vs Pages

Ari Herzog

Facebook explains following : “When you follow someone, you see their posts in your news feed. “Let’s face it, Facebook is becoming more and more of a waste of time for businesses that aren’t advertising because fewer people are seeing organic posts in their feed. Organic posts are competing against advertised posts in the newsfeed real estate and paid posts win.”

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

Looking for some fresh content to curate and share on social media? With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. Here’s the complete list of the top 100 RSS feeds that have been connected in Buffer. Here’s the list of the top 100 feeds used by Buffer customers.

Apps Are Media

Twist Image

Content is media." We have seen such a proliferation of content that the vast majority of brand created (and brand sponsored) content isn't much more that an ad vaguely disguised as content (a wolf in sheep's clothing, as it were). But, when I started writing about this idea that content is media (around 2004), it was taken with a massive dose of skepticism. Advertising was paid placement, while content was the stuff that had to be earned. It also further validated that content is media. Content is media. So, where is the real estate now?

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content. But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). Mobile content consumption is exponentially increasing. That’s a lot of space!

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7 Reasons Your Facebook Page is a Hot Mess

Convince & Convert

There are plenty of ways to sabotage your success when it comes to creating Facebook content, and we’ve all been guilty of them at one point in time. According to a recent study by Fast Company , 44 percent of social media users are most likely to engage with companies that post visual content : graphics, photographs, videos, and infographics. Image via Go BIG.

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement


Yet, with an eye toward constant improvement, Polar Bears International made a few simple changes to its format and content — all based on lessons from some of the best nonprofit social media managers. The results: 1,980 people engaged with the content through likes, shares and comments. Use that extra real estate to your advantage! Case Study Content Strategy Featured

What Factors Affect Local Search Rankings? | Small Business Mavericks

Small Business Mavericks

Certainly, I think on-page content is one factor, and inbound links, to a certain degree, are also a factor. In other words, if you are a local real estate broker, a link from your Chamber of Commerce will likely carry more weight than a link from a national real estate website. About Us What’s a Maverick? But what else can be a factor?

Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them

Buffer Social

In a bold move to encourage its users to create and share more content on the platform, Instagram has announced Instagram Stories, a feature that lets users post photos and videos that vanish after 24 hours. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Behind-the-scenes content. Live, timely content. Takeovers.

5 Proven Tactics To Get More Views on YouTube


Deliver high quality content regularly and try as much as possible to focus on solving other people’s problems. Then, start to actually describe the content in the video and make sure to include lots of relevant keywords. This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people.

Three Ways to Get the Most From Your Brand’s Blog


Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate. Understand Content vs. Keywords. One excellent example of this is Havahart’s blog.

The Complete Guide to Facebook Marketing

Sprout Social

Figure out your content strategy. Figure out Your Content Strategy. The easiest way to establish and analyze your content strategy is to write everything down. When you land on a company’s Facebook Page, the biggest digital real estate is the cover photo. Pro tip : If you see an ad you like in your feed, you can use the dropdown to create a similar ad.

Social Media Updates: March


Instagram Introduces Feed Algorithm to Show Best Posts First : The inevitable has happened. Instagram announced that image feeds will be sorted to bring the most interesting or relevant posts first. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike. How do you feel about a potential Instagram feed algorithm?

How to Make Your Pinterest Pins Look Like a Million Bucks

Peg Fitzpatrick

Social media algorithms and content glut are slowing traffic to websites. You need to make your blog content socially shareable. On Pinterest , long, tall images command the show taking up the most visual real estate in the Pinterest feed. Add context to your content. Great example of an image matching the content of the article. [ Wow, right?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Other applications are available for specific industries, including Legal Updates, Real Estate Pro and Lawyer Ratings.” ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. ’”.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This simple tool allows them to deliver content to their consumers in real time, wherever they are. While brick and mortar businesses, like restaurants, face challenges similar to CPGs when it comes to engaging customers in real time, getting someone to try a $3 bag of chips in store is one thing. This is a guest post by Julian Rockwoord, a product manager at Signal.

Home Is Where Your Customers Are

Twist Image

This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that here: Facebook And A New Era In Paid Media ), or paying for premium real estate in the Twitter feed for more people to see a brand's call to action. That's the real question. If consumers become disengaged, because their experiences are mired in half-baked content that adds little-to-no value to their experience, they will fatigue. Be diligent with updating the content in a dynamic fashion. . content. an app. brand.

Are LinkedIn Groups Are Out Of Control?

Myrland Marketing

I’m not talking about the occasional post that has a link to content that members of the group might find interesting and valuable, and that is directly related to the profession, industry, practice area or subject that is the focus of the group. To build their reputation as a curator of quality content and conversation. THE WILD, WILD WEST OF LINKEDIN. WHY DOES THIS MATTER?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Your opportunity lies in engaging with fans through their News Feed. 20 Tips to Get Your Content Seen on Facebook by HubSpot. It’s approaching one billion users worldwide. ” Ouch. Mark R.

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10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. News Feed Updates. If you chase the Facebook news feed algorithm — you shouldn’t — you’re having a busy week. Control the Ads You See. Surveying.

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

Live videos on Tumblr can be reblogged, giving your live content a longer lifespan on a whole different network. Related to this: your videos live on on Tumblr, so Tumblr users won’t miss out on your content just because they missed the show. This feeds in well to today’s on-demand consumption model — especially among the young people who flock to Tumblr. This algorithm heavily favors live video content, and provides a big incentive for brands to publish live videos on the network. ” Yes, yes it will be. link]. The Details. Why Go Live?

Are You Missing out on These Facebook Business Page Tips?

Sprout Social

The “About” tab on your Facebook for Business page is prime real estate and an opportunity for you to show off your business. If you add value with lots of free tips and content, followers will be more willing to send money your way when you do present a paid product or offer. Recording videos is a great way to allow your audience to see the real people behind the business.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

Writing that she’s “heard that it’s easier to get into Harvard than into someone’s Facebook news feed,” Stefanie Grieser shares a handful of tips to help get your content noticed by fans, such as creating a photo collage instead of just posting a single image, and asking questions only at the end of posts. Many (most?) What are the best page apps for Facebook today?

10 Facebook Hacks to Make Your Small Business Look Colossal


Don’t leave this huge estate in vain. Colossal pages like Mari Smith’ s and John Haydon ’s use there cover image real estate to promote their upcoming events and courses respectively. Here is a beautiful graphic which shows what type of content performs the best on Facebook. Here is how to use user generated content for getting colossal authority: 7.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

What type of content you plan to publish. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten. You want to publish content consistently, but it also has to be valuable. Quality content is: Relevant to your audience. These tools typically run based on keywords and data feeds. Helpful.

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Content Aggregation For Links, Traffic And Buzz

If you’re a content producer of any variety, researching, collecting and then putting together the best material you can find is huge, especially if you’ve got an eye for top content in your niche. For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.

Your Guide to the Google +1 Button


A nice little reminder that you are out there recommending great content. If you are looking for more traffic from Twitter, then the best way to get it is to make it easy for Twitter users to share your content with their followers. All it takes sometimes is that one Twitter follower with hundreds of thousands of followers to take your content from zero to viral with one tweet.