7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

Tip 3: Use a content grid to map out your strategy. A content grid will get you thinking about the type of content you can share on social media. The content grid is organized by looking at your main “buckets of content” and then it gives you ideas for those buckets.

Tips for Creating Your Online Story

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels to tell your online story. Using tools like Canva, Piktochart or Design Feed can help turn a post that is just ok – to a post that is awesome!

Trending Sources

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging.

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging.

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Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers.

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. We consume social media content during moments of our day. Curate great content.

7 Facebook Marketing Case Studies


Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Corcoran Group Real Estate. 5-8X higher click-through rate (CTR) for ads in news feed vs. traditional ad displays.

How to create mobile-friendly content with Google’s AMP


With this framework, publishers need not worry that their target audience is ignoring their content because it’s too cumbersome to read on a smartphone. Some of the most influential ranking factors are content quality, content length, image optimization and multimedia.

Content Is No Longer King: Curation Is King


Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. Ok, I hear all the content-makers sharpening their knives to take me on. First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel.

Visual Content and your Brand

Proactive Report

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. VISUAL REAL ESTATE.

3 Ways Brands Can Prepare For Facebook Timeline


Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Continue posting the same quality content, photos, videos, questions and links that your fans have already come to appreciate! Rumor has it Facebook will be rolling out Timeline for brand pages any day now.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities.

Linkedin Update: Linkedin Products & Services Page To Be Removed


Key features of a Showcase Page: Cover photo or top image banner is larger than the Home Page image (fabulous real estate!). The two-column feed design highlights the most relevant content. Yes, that’s right.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Lifestyle Content. Monitor this if you share a lot of video content.

The #GetSocialSmart Show Episode 029: How to Use Instagram Stories

Katie Lance

It just creates some fun content, so have fun, be creative. Are you using Instagram Stories? If you haven’t seen Instagram Stories it’s a great way to share the back story, to share what I call the story behind the story.

Facebook Followers: Profiles vs Pages

Ari Herzog

Facebook explains following : “When you follow someone, you see their posts in your news feed. “Let’s face it, Facebook is becoming more and more of a waste of time for businesses that aren’t advertising because fewer people are seeing organic posts in their feed.

7 Reasons Your Facebook Page is a Hot Mess

Convince & Convert

There are plenty of ways to sabotage your success when it comes to creating Facebook content, and we’ve all been guilty of them at one point in time. 2) You’re not using your real estate wisely. You can increase your customer affinity by gaining their trust with good content.

Apps Are Media

Twist Image

Content is media." We have seen such a proliferation of content that the vast majority of brand created (and brand sponsored) content isn't much more that an ad vaguely disguised as content (a wolf in sheep's clothing, as it were). But, when I started writing about this idea that content is media (around 2004), it was taken with a massive dose of skepticism. Advertising was paid placement, while content was the stuff that had to be earned. content.

What Factors Affect Local Search Rankings? | Small Business Mavericks

Small Business Mavericks

Certainly, I think on-page content is one factor, and inbound links, to a certain degree, are also a factor. In other words, if you are a local real estate broker, a link from your Chamber of Commerce will likely carry more weight than a link from a national real estate website.

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement


Yet, with an eye toward constant improvement, Polar Bears International made a few simple changes to its format and content — all based on lessons from some of the best nonprofit social media managers. The results: 1,980 people engaged with the content through likes, shares and comments.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

How to post great content on a consistent basis. This means it’s incredibly important to make a great first impression with the content of your Instagram profile and bio. This is super valuable real estate. Your most commented on content.

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

Looking for some fresh content to curate and share on social media? With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. Here’s the list of the top 100 feeds used by Buffer customers.

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content. But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9).

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How to Make Your Pinterest Pins Look Like a Million Bucks

Peg Fitzpatrick

Social media algorithms and content glut are slowing traffic to websites. You need to make your blog content socially shareable. On Pinterest , long, tall images command the show taking up the most visual real estate in the Pinterest feed.

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

Posting the same content across platforms. Sharing only our own content. Not curating user-generated content. Not targeting specific audience for our content. As we have been producing a lot of content on our blogs and podcast, we had many things to share.

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5 Proven Tactics To Get More Views on YouTube


Deliver high quality content regularly and try as much as possible to focus on solving other people’s problems. Then, start to actually describe the content in the video and make sure to include lots of relevant keywords.

Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them

Buffer Social

In a bold move to encourage its users to create and share more content on the platform, Instagram has announced Instagram Stories, a feature that lets users post photos and videos that vanish after 24 hours. Behind-the-scenes content. Live, timely content.

195: How to Crush Content Planning and Promotion with One Powerful Tool


In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. In fact, it’s gradually taking over from some of the other tools we’ve been using to share content onto social media. We look at how we’re using it (and discuss a little of our own approach to planning content on PB).

Three Ways to Get the Most From Your Brand’s Blog


Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This simple tool allows them to deliver content to their consumers in real time, wherever they are. The real estate industry has aggressively embraced QR codes and text keywords, using them to instantly capture information or provide virtual property tours.

Are LinkedIn Groups Are Out Of Control?

Myrland Marketing

I’m not talking about the occasional post that has a link to content that members of the group might find interesting and valuable, and that is directly related to the profession, industry, practice area or subject that is the focus of the group. THE WILD, WILD WEST OF LINKEDIN.

Home Is Where Your Customers Are

Twist Image

This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that here: Facebook And A New Era In Paid Media ), or paying for premium real estate in the Twitter feed for more people to see a brand's call to action. That's the real question. If consumers become disengaged, because their experiences are mired in half-baked content that adds little-to-no value to their experience, they will fatigue.

Social Media Updates: March


Instagram Introduces Feed Algorithm to Show Best Posts First : The inevitable has happened. Instagram announced that image feeds will be sorted to bring the most interesting or relevant posts first. How do you feel about a potential Instagram feed algorithm?

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. News Feed Updates.

The Real Scoop on Facebook Video Covers

agora pulse

So with Facebook covers, we get another outlet for our video content. This means you’ll lose impact and important real estate. Square video tends to work best on Facebook because it takes up more space on the feed, gaining more attention.

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10 Facebook Hacks to Make Your Small Business Look Colossal


Don’t leave this huge estate in vain. Colossal pages like Mari Smith’ s and John Haydon ’s use there cover image real estate to promote their upcoming events and courses respectively. Here is a beautiful graphic which shows what type of content performs the best on Facebook.

17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Buffer Social

Square videos take up 78% more real estate in the News Feed on mobile than on desktop. You might even want to consider creating vertical videos since Facebook is now showing larger previews for vertical videos in News Feed on mobile. Add a quote from your content.

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Content Aggregation For Links, Traffic And Buzz


If you’re a content producer of any variety, researching, collecting and then putting together the best material you can find is huge, especially if you’ve got an eye for top content in your niche. This includes aggregating content.

The Complete Guide to Facebook Marketing

Sprout Social

Figure out your content strategy. Figure out Your Content Strategy. The easiest way to establish and analyze your content strategy is to write everything down. When you land on a company’s Facebook Page, the biggest digital real estate is the cover photo. With 1.79