article thumbnail

How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Make this your breakthrough year.

article thumbnail

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. Grey: Put a Human Face on Your Brand.

B2B 259
article thumbnail

10 social media monitoring tools to inform your campaigns

Sprout Social

To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice.

Campaign 124
article thumbnail

Brand awareness: What it is and strategies to improve it

Sprout Social

But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content.

Strategy 130
article thumbnail

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.