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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Image source Of course, she also links to plenty of her content. Why Should You Follow Them? Liz Gross Who Are They?

Marketing 240
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9 YouTube trends for your content strategy in 2022

Sprout Social

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

YouTube 137
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How to Break Through the Noise and Thrive on LinkedIn

Oktopost

Users on the platform are bombarded daily with content. Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. Listen to the podcast: About Megan Thudium: Megan Thudium is the founder of MTC | The Content Agency. Engage with questions and comment on other’s content.

LinkedIn 107
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit is a social network with a forum-style discussion structure. Users can also vote content by others “up” or “down” the algorithm. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Reddit 100
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Twitter for Business: Is It Time?

Webbiquity SMM

They stop checking their feeds because they are sick of the cesspool Twitter’s creators have allowed it to become. Most professionals still active on Twitter can name plenty of colleagues and acquaintances, formerly engaged on the platform, who haven’t tweeted in months (or years).

Twitter 228
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 126
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2021 Social Media Trends: What’s Here to Stay and What’s Going Away?

Likeable

Throughout all of 2020’s twists and turns, the futility of mapping out content months and months ahead of time became clearer than ever to brands and marketing teams. Social media feeds are noisier than ever. So, many folks have joined private groups and forums in an effort to customize their experiences—especially on Facebook.

Trends 128