10 Fashion Brands Nailing Their Snapchat Content Strategy

Meltwater

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage.

Trending Sources

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

The network effect takes place when a group of social influencers post content at a scheduled time. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence.

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

times more likely to interact with celebrity content on Instagram than on Facebook. Millennials are more likely to seek out video content than older generations. What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?

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5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. Add to this the tremendous influx of activity that the holidays create, and you might as well kiss your content goodbye, right?

User Generated Content 101

Pixlee

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Why to Use User Generated Content. Why should your brand utilize user generated content marketing ?

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7 Content Marketing Secrets to Increase Organic Traffic

Convince & Convert

Here’s a question for you: How effective is your content at driving traffic to your website ? Even if your content is performing well, there’s always room for improvement. Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to.

A New Twist on Content

Social Media Marketing

Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. Cultural events : the Video Music Awards, the Emmys, Fashion Week, Z-Z Topp releasing a new album, etc.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Content Capture Shortcuts.

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How to Keep the Creative Content Spark Alive

Convince & Convert

Content creation is a fun, but challenging job. If you don’t want your content to sound stale, it’s important to think outside of the box. As a marketer or a content creator , your goal might be to gain expertise in your industry. Devise a Comprehensive Content Creation Strategy.

Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it.

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The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it.

How to Encourage User-Generated Content on Social Media

Simply Measured

That method is user-generated content (UGC). Rather than creating a contest where contestants simply enter their email for a chance to win, give contestants the opportunity to share their own content (such as ideas, photos and videos). National Geographic, an organization renowned for its own stunning photographs, too turns to social media community for content from time to time. Content Marketing Social Marketing

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How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

How to Build Your Brands Social Media Content Library

Ignite Social Media

Let’s face it—generating quality, engaging content is tough. Read on for tips on how to ensure your brand stays agile and top of mind by building a top-notch content library. Vary Your Content. Get creative and watch your content library take shape.

7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Old-Fashioned Serials.

The Best Content Myth

Geoff Livingston

I wrote a post a couple months ago called watching the Content Marketing Trend Fade to Black that received a lot of attention, mostly positive. There is a difference between content itself as created by both everyday citizens and marketers, and the content marketing trend.

How Automation and Emotion Can Work Together in Content Marketing

Convince & Convert

Tweetable Moments We all create content in one fashion or another. Rachel Truair , Chief of Staff, and Caitlin Moore, Content Marketing Specialist, are in Texas where the company is based. Find out what those questions are and start creating content around them.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

As displayed in the above Facebook and Twitter posts, Tesla seems to put more thought into how to present their brand on social in interesting and innovative ways through video content. Luxury brands are relative newcomers to social media.

How to Create Content for Sports Fans

Convince & Convert

Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports’ popularity presents a unique opportunity for brands to create content and increase their audience size. .

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

Take a cue from these eight examples as you’re fine-tuning your holiday content. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time. Get more content like this, plus the very BEST marketing education, totally free.

5 Tips for Great Content Curation

mashable.com

5 Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Fashion.

How to Win at Content by Targeting a Niche

Convince & Convert

Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Whether they are entry level and want to learn “skills for _” or “how to find a job in _”, or they’re at a managerial level and want to learn about “hiring for _” and aspects of leading a great team, the content that seems to convert is industry-specific content around professional skills.

Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

Talkwalker SM

With the rise of visually driven platforms such as Instagram, Pinterest and Snapchat ( over 600 million pictures uploaded each day just for the latter), visual content has never been as important as it is today.

Why Content Marketing Fails

Geoff Livingston

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. They don’t want it in the content that they read.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. With our community’s help, we put together an ultimate list of content curation sources across multiple industries. I hope you’ll find some great websites for your content curation strategy. The big list of content curation sources across multiple topics.

How Engaging Pinterest Content Can Triple Your Website Referral Traffic

Convince & Convert

From recipes to workouts, interior design, fashion and more, there seems to be an endless trove of content opportunities on Pinterest for companies to showcase their offerings. The question is, with so much content on Pinterest, how are leading companies standing out?

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). In under 3 months since implementing a user generated content campaign on Instagram, our account has grown by 60% – 5,850 to 9,400 followers and counting. What Is User Generated Content?

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#SimplySocialAwards: Best Overall Social Content Strategy

Simply Measured

But now it’s week 2, and we’re asking you to vote on Best Social Content Strategy. This week features brands who do it all, creating head-turning social content across multiple networks and delivering a cohesive message to their target markets.

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

What Old School Hip Hop Teaches us About Content Marketing from Aptify. Content creation is a grind. Gain an inspirational perspective from this unlikely source to make content creation more fun, authentic, creative and effective. How do you curate content?

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LOOKK: Community That Connects Designers With Consumers

Mindjumpers

So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. Tips to Managing Both Your Content and Community.

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Buffer Social

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. Here are the general guidelines: Facebook : Videos and curated content. LinkedIn : Jobs, company news, and professional content. Blog posts and curated content.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. A more social and real-time community will self-perpetuate content.

Comments As Content

Diva Marketing Blog

The conversations that take place below the fold can be as interesting and informative as the original content. Call it repurposed content. Bob Garfield , Ad Age, in his typical snarky, humorous and smart fashion Bob dishes (do guys dish?) How can you repurpose your own content.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago?

Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. C-level folks DO read content online. An article from the Content Marketing Institute narrowed down three main reasons executives are so difficult to reach: Their decisions mean more.