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Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Fashion blogging is mega-business.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself.

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. A Holiday Guide for the Content Marketer. There are an insane amount of tools available to a content marketer these days.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. When a QSR challenger jumped into the game recently, it deployed Twitter to maximize awareness during the restaurant’s hours of operation, with content encouraging people to stop by for meals throughout the day. Twitter has had an extraordinary year by any measure.

Is Content More Important than Conversation?

Spin Sucks

In day-to-day life, we talk about art, TV shows, movies, fashion accessories, and sports games – all creations or performances. That’s content marketing. Conversations without any content are less likely to go anywhere. And yes, content is harder to do than conversation.

Create a Winning Sponsored Content Strategy

Spin Sucks

By Laura Petrolino At the end of 2013, Gini Dietrich listed sponsored content as one of the top four content marketing trends to watch for in 2014. This is a missing piece even for some of the brands placing clever and non-intrusive content.

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance.

5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. Add to this the tremendous influx of activity that the holidays create, and you might as well kiss your content goodbye, right?

7 Content Marketing Secrets to Increase Organic Traffic

Convince & Convert

Here’s a question for you: How effective is your content at driving traffic to your website ? Even if your content is performing well, there’s always room for improvement. Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to.

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Content Capture Shortcuts.

The Best Content Myth

Geoff Livingston

I wrote a post a couple months ago called watching the Content Marketing Trend Fade to Black that received a lot of attention, mostly positive. There is a difference between content itself as created by both everyday citizens and marketers, and the content marketing trend.

How to Keep the Creative Content Spark Alive

Convince & Convert

Content creation is a fun, but challenging job. If you don’t want your content to sound stale, it’s important to think outside of the box. As a marketer or a content creator , your goal might be to gain expertise in your industry. Devise a Comprehensive Content Creation Strategy.

A New Twist on Content

Social Media Marketing

Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. Cultural events : the Video Music Awards, the Emmys, Fashion Week, Z-Z Topp releasing a new album, etc.

Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it.

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

As displayed in the above Facebook and Twitter posts, Tesla seems to put more thought into how to present their brand on social in interesting and innovative ways through video content. Luxury brands are relative newcomers to social media.

How Automation and Emotion Can Work Together in Content Marketing

Convince & Convert

Tweetable Moments We all create content in one fashion or another. Rachel Truair , Chief of Staff, and Caitlin Moore, Content Marketing Specialist, are in Texas where the company is based. Find out what those questions are and start creating content around them.

Are You Building A Culture Of Content?

Blue Focus Marketing

Harnessing The Power Of Content To Engage Your Customers. The most common buzzword on the lips of marketers right now is content marketing. Content Distribution. What makes the best content? How is your business building its content currency?

57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Old-Fashioned Serials.

How to Create Content for Sports Fans

Convince & Convert

Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports’ popularity presents a unique opportunity for brands to create content and increase their audience size. .

Why Content Marketing Fails

Geoff Livingston

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. They don’t want it in the content that they read.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

Take a cue from these eight examples as you’re fine-tuning your holiday content. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time. Get more content like this, plus the very BEST marketing education, totally free.

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Four Benefits of Charitable Content Strategies

Spin Sucks

That is why, as a marketing consultant, I always recommend fitting in a good cause when creating a content strategy. not only will charitable content keep people interested, it will also attract social shares, links, traffics and possibly even conversions to your site.

5 Tips for Great Content Curation

mashable.com

5 Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Fashion.

LOOKK: Community That Connects Designers With Consumers

Mindjumpers

So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. Tips to Managing Both Your Content and Community.

How to Win at Content by Targeting a Niche

Convince & Convert

Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). In under 3 months since implementing a user generated content campaign on Instagram, our account has grown by 60% – 5,850 to 9,400 followers and counting. What Is User Generated Content?

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ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

What Old School Hip Hop Teaches us About Content Marketing from Aptify. Content creation is a grind. Gain an inspirational perspective from this unlikely source to make content creation more fun, authentic, creative and effective. How do you curate content?

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Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

Talkwalker SM

With the rise of visually driven platforms such as Instagram, Pinterest and Snapchat ( over 600 million pictures uploaded each day just for the latter), visual content has never been as important as it is today.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Whether they are entry level and want to learn “skills for _” or “how to find a job in _”, or they’re at a managerial level and want to learn about “hiring for _” and aspects of leading a great team, the content that seems to convert is industry-specific content around professional skills.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago?

How Engaging Pinterest Content Can Triple Your Website Referral Traffic

Convince & Convert

From recipes to workouts, interior design, fashion and more, there seems to be an endless trove of content opportunities on Pinterest for companies to showcase their offerings. The question is, with so much content on Pinterest, how are leading companies standing out?

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Fashion & Beauty. • Through web browser extensions, open platform APIs, and one of the largest and fastest growing networks of content publishers, Shareaholic reaches over 270 million people across every continent each month.

Top Tips for Creating Quality Evergreen Content

ProBlogger

If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. But what does it take to write really compelling evergreen blog content? Evergreen Content: A Definition. When Older Content Makes Sense. General Writing Content

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Five Social Media Trends for 2016

Spin Sucks

Fact 3: According to Content Marketing Institute , only 29 percent of B2B businesses use Instagram as a content distribution platform. For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. Long-form content.

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