Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. sproutsocial.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests.

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool? Content ideas?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Content Consultant Social Media 137

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Schedule your content. And the best way we know how to research an audience is through social listening. What is social listening? There are dozens of social media KPIs available to you: Impressions.

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Products Social Media FAQ Sentiment 135

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers. Get personal, even at scale.

Social Media 145

Social Media Strategy HootSuite FAQ 145

agora pulse

OCTOBER 29, 2019

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that you can turn social media into money. The answer is yes! .

Social Media 104

Social Media FAQ Sports Instagram 104

agora pulse

OCTOBER 29, 2019

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that you can turn social media into money. The answer is yes! .

Social Media 104

Social Media FAQ Sports Instagram 104

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. Finally, it’s limiting.

Video 93

Video Film Content How To 93

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 93

Social Media Health Care Tips Policies 93

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. What kind of social media content do we have scheduled?

Social Media 127

Social Media Social Media Management Health Care Issues 127

Ignite Social Media

APRIL 19, 2019

That’s why creating content specifically for your post-purchase customers is so important. Here are some tips to keep in mind when creating this kind of content. Post-Purchase Content for the Customer Journey. This kind of content can be invaluable to someone who’s just purchased something for the first time.

Content 130

Content FAQ eBook ROI 130

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. Make sales directly in DMs Social commerce is booming. Here’s an example.

FAQ 138

FAQ Retail Team Buy 138

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time.

Content 143

Content Metrics UGC Conversation 143

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 131

Social Media Privacy Marketing Policies 131

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Convince & Convert

JUNE 30, 2013

The Formula For Content Marketing Success. The very best way to get started with content marketing and Youtility is to build the ultimate FAQ, using customer questions. for more on persona development, see this good post and ebook from Adele Revella, writing on Content Marketing Institute). So How Much Content Do I Need?

FAQ 155

FAQ Content B2B Insurance 155

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? With 84% of consumers saying they’ve purchased a product after watching a video, video content marketing is no longer a maybe, but a must-have for your business. But I get that creating video content isn’t always easy.

Video 135

Video Social Media Engagement How To 135

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

Social Media 145

Social Media HootSuite Issues Team 145

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? As always, it all starts with content. Instagram Content Ideas for Businesses. Instagram audience is spoiled: They see great content every day. And should we even bother?

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Instagram Strategy Marketing Upcoming 217

Convince & Convert

DECEMBER 5, 2017

But, with a bit of rewording, it works perfectly to help brands get service and marketing on the same page when it comes to the type of scenarios they may encounter with their marketing content. Planned messages: These are scheduled social posts your brand plans well ahead of time. Both teams win big.

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Social Media Marketing Team Upcoming 208

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. Guide them to similar content or products.

FAQ 120

FAQ Retail Overview Loyalty 120

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . That takes us to the first recommendations for activating an excellent customer experience on social media this holiday season: Train Your Social Care Team.

Communities 178

Communities FAQ Training HootSuite 178

Ignite Social Media

FEBRUARY 3, 2021

The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. Subscribe to Social You Should Know. The post Facebook Pages Redesign; What Brands Should Expect appeared first on Ignite Social Media Agency.

Brands 184

Brands Facebook Metrics FAQ 184

Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? You can create branded video content without the stress or worry. If you’re ready to get started with video marketing… I’ve got the step by step instructions to creating, sharing, and using video content on social media.

Video 134

Video Social Media Tools How To 134

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder.

Hubspot 101

Hubspot Template Templates API 101

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

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B2B Examples Company Instagram 259

Hootsuite

JANUARY 16, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Use an FAQ chatbot to engage with customers 24/7. When you automate your FAQs, you’re also saving your customer support team from having to do the work. Deliver content to your audience one-to-one.

Strategy 118

Strategy Facebook Marketing FAQ 118

Hootsuite

APRIL 12, 2023

1 Social Media Tool Create. Give your reach a boost Hashtags have long been a staple of social media, but they aren’t as effective as they used to be. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

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Hashtag Analytics LinkedIn HootSuite 123

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. AI is also helping social teams understand and respond to audiences better.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 134