The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media
JULY 13, 2016
I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Mistake #4: Not creating original content.
Social Media for Real Estate Agents: Get More Clients
DECEMBER 27, 2016
Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. The post Social Media for Real Estate Agents: Get More Clients appeared first on Devumi.
[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
DECEMBER 1, 2016
Do you have a content strategy in place to move your real estate business forward in 2017? In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Search engine optimization (SEO) basics.
How to Brainstorm and Create Your 12-Month Content Plan
DECEMBER 16, 2016
As we near the end of 2016 and gear up for 2017, many of you are probably thinking about finalizing your content and social media plans. A few weeks back, I had my team here in person for our annual brainstorming session and one of my goals was to hammer out our 12-month content calendar while they were here. Facebook Live). Add those to your content plan first!
[Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017
JANUARY 11, 2017
Step 4: Use a content grid to map out your strategy. Step 5: Create your 6-12 month content plan. Step 6: Think about how you will repurpose your content. Step 9: Get serious about Facebook ads and go beyond boosting. Thanks to everyone who joined us today for our brand-new webinar, #GetSocialSmart: Social Media Strategy in 2017. Join the #GetSocialSmart Academy today.
The 3 Most Effective Ways to Use Social Media to Generate Leads
SEPTEMBER 7, 2016
Facebook Groups. Creating a Facebook Group around a specific community or neighborhood is a great way to generate new leads. The key to creating a great community Facebook group is to truly make it about the community. Here are some best practices for generating leads from a Facebook Group: Get organized. Content Marketing. Facebook and Instagram Advertising.
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
Part 1: Align Daily/Weekly Content Strategy With Goals. If it’s yours too, build your objectives around a creative content schedule that maximizes every network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Use live streaming to build a stockpile of brand content ready to repurpose. Facebook.
Top 10 Blog Posts of 2016
DECEMBER 8, 2016
Click here to read now >> Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content. Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media . Click here to read now >> Ridiculously Easy Hack to Get More Engagement on Your Facebook Page. Check it out!
How to Stop Wasting Time on Social Media
JUNE 8, 2016
Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.
The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media
JANUARY 11, 2017
This week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. It becomes a source of great content. What are things that we can help you with when it comes to social media and content strategy? That’s a huge question.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Inman Connect NYC 2017 Key Take-Aways #ICNY
JANUARY 25, 2017
I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Hearing from Scott Shapiro from Facebook was a big highlight for me as well and really solidified so much of what we teach in our #GetSocialSmart Academy. Scott shared that one out of every five minutes that people spend on mobile are spent on Facebook. Just Do It.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Get started on Facebook Advertising.
Facebook Followers: Profiles vs Pages
FEBRUARY 18, 2014
With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”
How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! Create a Custom iFrame Tab: Free Facebook iFrame Apps. The Profile Picture.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
Facebook has made a flurry of updates during the past month or so. Updates to Facebook Live. Facebook Responds to Ad Blockers. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. Granted, I may not be the typical Facebook user. Surveying.
The #GetSocialSmart Show Episode One: A Special Announcement
JANUARY 5, 2017
A lot of you know that we have been creating blog content for years, and we will continue to write and create blog content because a lot of you like to read content. We also know a lot of you like to hear and see and watch content, and as I have been preaching for years and years, video content is hotter than ever. Got that? Tweet that one out.
How to Create a Killer Content Strategy
SEPTEMBER 14, 2016
Lead generation is one of the hottest topics now in real estate. There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. Content helps to draw prospects in to who you are. When done consistently, content will help to give prospects a sense of what it feels like to work with you.
Why Social Media Is Important for Content Marketing
OCTOBER 19, 2016
You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Once you know what everyone is talking about you can incorporate it into your content marketing efforts.
Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
MAY 4, 2016
So often, the question people ask me is, “Should I be on Facebook or should I be on (insert social network here.)” When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content.
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for your audience today?
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R. More Inc.
Are You Missing out on These Facebook Business Page Tips?
JULY 7, 2016
billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Here are some Facebook Business Page tips to up your marketing game. Engagement Faceboo
Facebook Timeline for Pages- WAY more than a pretty cover
MARCH 13, 2012
We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that. All that is changing. Cover photos. Discount offers.
How to a Create a Smart Facebook Strategy on a Budget
AUGUST 15, 2016
As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. Note: You can download the complete content grid at KatieLance.com/contentgrid ).
7 Reasons Your Facebook Page is a Hot Mess
Convince & Convert
JUNE 18, 2013
But no, I am describing a Facebook business page lacking a strategy without consistent engagement but has potential to become super-hot. Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. 2) You’re not using your real estate wisely. Go BIG.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. While Facebook claims that Instant Articles are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.
The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
NOVEMBER 16, 2016
So I asked Sarah Sal , a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here. I took a call with a prospective client to find out after 60 minutes that they didn’t have a funnel or content. They had tried LinkedIn ads for a few months with zero conversions, then thought Facebook ad targeting was the magical solution. Is it over $3,000?”
10 Facebook Hacks to Make Your Small Business Look Colossal
JUNE 23, 2015
When a social networking site (read Facebook) has over 1.39 Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get your Facebook page at every potential place your fans hangout at.
3 Ways Brands Can Prepare For Facebook Timeline
FEBRUARY 22, 2012
Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. With Timeline, milestones can be added that pre-date the invention of Facebook. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Prepare your cover photo.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. Yikes!
Top 10 Tips For Getting Started With Facebook Live
JULY 7, 2016
Facebook Live is one of the hottest growing facets of Facebook and is taking the world by storm! We are seeing celebrities, business owners, real estate pros and everyday people broadcast live on Facebook. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time. Be prepared.
How To Create the Perfect Facebook Fan Page
Techipedia: Tamar Weinberg
DECEMBER 1, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.
3 Common Facebook Ad Mistakes Everyone is Making
Convince & Convert
JUNE 12, 2012
Facebook ads are a very powerful tool. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Make sure your business is not falling victim to these very common Facebook ad mistakes. But ultimately, when you want to convert with Facebook ads, targeting fans is the way to go. I never have.
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. User-Generated Content (UGC). Facebook Live.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. 5 Ways to Build Online Authority Using Content Marketing. YourName.com).
Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement
JANUARY 19, 2015
Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. Given the size of their Facebook page and engagement activity, those are solid results. The results: 1,980 people engaged with the content through likes, shares and comments. ———-.
How to Create Effective Facebook Video Ads
OCTOBER 12, 2016
On Facebook, the answer is ‘yes!’ ’ It’s no news that video content on Facebook is hot and it’s a great way to capture attention, build brand awareness, drive traffic and ultimately get more business. So, how can you make the most of advertising on Facebook using video ads? Hook people with your most engaging content. Try captions.
14 Ways New Facebook Betrays Small Business
Convince & Convert
MARCH 4, 2012
The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. Sure it’s visceral to have a 850-pixel signature image dominate your Facebook page. One area where small businesses could excel in “old” Facebook was with the default landing tab. Real-Time Insights.