The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. Mistake #1: Using your personal Facebook Profile completely for business. It’s against Facebook’s rules of service to have this as your name.

Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field.

Trending Sources

How to Incorporate SEO into Your Content Marketing Strategy

Katie Lance

Are you wondering how to incorporate SEO into your content marketing strategy? Check out this Facebook Live interview I did with Melanie Rembrandt, CEO of Rembrandt Communications for the inside scoop on what you really need with search engine optimization to help your business succeed. For additional information on the services Melanie provides to help business owner’s succeed with SEO and content marketing, please go to: [link].

How to Brainstorm and Create Your 12-Month Content Plan

Katie Lance

As we near the end of 2016 and gear up for 2017, many of you are probably thinking about finalizing your content and social media plans. Our plan included our #GetSocialSmart Academy content, webinars, my upcoming book , weekly blog posts, videos and live video (i.e. Facebook Live).

[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business

Katie Lance

Do you have a content strategy in place to move your real estate business forward in 2017? Best practices for distribution – how to get your content out there! Tools and tips for planning, creating and curating hot content.

How to Stop Wasting Time on Social Media

Katie Lance

Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? Facebook Pages Manager app for managing Facebook Page notifications.

How to Measure the ROI of Social Media | #GetSocialSmart Show Episode 043

Katie Lance

Most people, when it comes to social media, they start posting consistently, or they start creating content for a very short period of time. My big tip when it comes to ROI is get consistent with your strategy, with your content, that’s something that makes a really big difference. .

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The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

Facebook Groups. Creating a Facebook Group around a specific community or neighborhood is a great way to generate new leads. The key to creating a great community Facebook group is to truly make it about the community. Content Marketing. Facebook and Instagram Advertising.

3 Social Media Tips for a Successful Holiday Season

Katie Lance

Chances are this season may be less busy for your real estate business, making it an ideal time to reconnect with past clients, nurture your prospects and bring tremendous value to your sphere of influence. Need a little inspiration for your holiday social media content?

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Part 1: Align Daily/Weekly Content Strategy With Goals. If it’s yours too, build your objectives around a creative content schedule that maximizes every network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week.

Tips for Creating Your Online Story

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels to tell your online story. Is there room in your social media content to tow the line?

The #GetSocialSmart Show Episode 031: Should You Outsource Your Social Media?

Katie Lance

It’s that part where you’re looking through Facebook, and then you see it’s someone’s birthday, and you pick up the phone, and you call them and wish them a happy birthday.

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7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 71% sales increase from Facebook.

How to Stop Wasting Time on Social Media

Katie Lance

Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? Facebook Pages Manager app for managing Facebook Page notifications.

Why You Should Have an Instagram Business Account | #GetSocialSmart Show Episode 038

Katie Lance

Today we are talking about Instagram business accounts, and I want to share with you three reasons why if you’re in business for yourself, maybe you’re in real estate or you’re a small business owner, three reasons why you should have an Instagram business account.

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

This week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. It becomes a source of great content.

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Top 10 Blog Posts of 2016

Katie Lance

Click here to read now >> Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content. Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media .

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Hearing from Scott Shapiro from Facebook was a big highlight for me as well and really solidified so much of what we teach in our #GetSocialSmart Academy.

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. ” “Plus, having a page means you can take advantage of Facebook ads for promotions.

Big Facebook Mistakes | #GetSocialSmart Show Episode 045

Katie Lance

Today I’m going to share with you some of the biggest mistakes I see happening on Facebook. . A lot of you know this, but it’s against Facebook’s terms of service to use your personal profile completely for business.

The #GetSocialSmart Show Episode 028: 5 Little Known Facebook Features

Katie Lance

Today we’re going to talk about Facebook and I’m going to share with you five things that not a lot of people I feel like are using on Facebook and a few things that I think will make a big difference in your Facebook strategy. Number one, Facebook audio.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate!

The Complete Guide to Facebook Marketing

Sprout Social

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. FacebookWith 1.79

[ACADEMY WEEK] One-Year Anniversary of the #GetSocialSmart Academy

Katie Lance

During Academy Week, I invited a few special Academy members to my Facebook Business Page to chat about how they use social media to build their business. Don’t be afraid to spend money on Facebook ads. Ideas for content to post?

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

Facebook has made a flurry of updates during the past month or so. Updates to Facebook Live. Facebook Responds to Ad Blockers. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business.

The #GetSocialSmart Show Episode 034: Should You Have a Facebook Personal Profile and a Business Page?

Katie Lance

” The question is, “Katie, should I have a personal Facebook profile and a business page?” ” But to be honest, it’s 2017 and Facebook has changed dramatically just the last few months, let alone few years.

How to Create a Killer Content Strategy

Katie Lance

Lead generation is one of the hottest topics now in real estate. There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. Content helps to draw prospects in to who you are.

The #GetSocialSmart Show Episode One: A Special Announcement

Katie Lance

A lot of you know that we have been creating blog content for years, and we will continue to write and create blog content because a lot of you like to read content. We are so excited because in 2017 we’re going to do something a little bit new.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

So often, the question people ask me is, “Should I be on Facebook or should I be on (insert social network here.)” When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content.

Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Then come back here and get the Facebook Timeline For Business e-book.

7 Reasons Your Facebook Page is a Hot Mess

Convince & Convert

But no, I am describing a Facebook business page lacking a strategy without consistent engagement but has potential to become super-hot. There are plenty of ways to sabotage your success when it comes to creating Facebook content, and we’ve all been guilty of them at one point in time.

Are You Missing out on These Facebook Business Page Tips?

Sprout Social

billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too.

The Real Scoop on Facebook Video Covers

agora pulse

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. So it’s not surprising that Facebook video covers have appeared. So with Facebook covers, we get another outlet for our video content.

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How to a Create a Smart Facebook Strategy on a Budget

Katie Lance

As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business.

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. With Timeline, milestones can be added that pre-date the invention of Facebook.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. At F8 in April, Facebook boasted about some interesting results from publishers using Instant Articles.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

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10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. Get your Facebook page at every potential place your fans hangout at.

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work.