yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Don't Panic. Recommended.

Feed 145

Feed Feedly News Facebook 145

Pam Moore

MAY 12, 2017

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Context is everything! Need more help?

Feed 162

Feed Feedly Content Training 162

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 114

Strategy Content How To Marketing 114

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. This is the Explore Feed that about 99% of us have.

Feed 167

Feed Feedly Facebook News 167

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Facebook introduces 3D posts. Subscribe by clicking here. .

Content 170

Content Marketing Nielsen Badge 170

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

Feed 117

Feed Feedly Facebook Publishing 117

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait?

Video 201

Video Facebook Policies Feed 201

Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Instagram 103

Instagram Facebook Marketing Features 103

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. Facebook sees person-to-person interaction as the “core” Facebook experience.

Feed 158

Feed Feedly News Engagement 158

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

Jon Loomer

AUGUST 7, 2017

Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience as engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed.

Feed 157

Feed Feedly News Facebook 157

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. You need to do your research and get the facts.

Feed 167

Feed Feedly News Facebook 167

Hootsuite

MARCH 27, 2024

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. The first step will be to select a Content Type.

Organization 213

Organization Facebook Content Metrics 213

Firebelly

DECEMBER 5, 2013

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed.

Feed 175

Feed Feedly News Facebook 175

Ignite Social Media

JULY 1, 2016

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.

Feed 110

Feed Feedly News Facebook 110

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 121

Strategy Brands Content UGC 121

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

Feed 222

Feed Feedly News Meme 222

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow.

Feed 121

Feed Feedly Facebook Groups 121

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 200

Video Marketing ROI Buy 200

Socialmedia.biz

OCTOBER 30, 2018

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well. News Feed Algorithm . Improving Content Web Wide .

Content 119

Content Facebook Feed Feedly 119

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 92

Social Media Content Marketing ROI 92

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 201

Facebook RSS Aggregator Mobile 201

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Why use video for social media?

Social Media 246

Social Media Video Company Content 246

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164

Instagram Brands Collaboration Facebook 164

Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix.

Social Media 207

Social Media Meme Content Delicious 207

Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

Training 185

Training Content URL FAQ 185

Buffer Social

AUGUST 9, 2018

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 And each week, two out of three people on Facebook visit a local business Page or an Event Page. billion people around the world are connected to them.

Feed 103

Feed Feedly News Facebook 103

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Marketing How To Feed 168

Ignite Social Media

APRIL 2, 2020

This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. What Type of Content Works & Doesn’t Work on TikTok? What is TikTok?

Marketing 217

Marketing Authentication Trends Feed 217

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If necessary, you can restrict the category of content or which properties can show them. This includes feeds, stories, Reels, apps, websites, and more. And here’s Instagram Profile Feed. First, let me explain.

Video 174

Video Facebook Report Publishing 174