Small Business Mavericks

MARCH 9, 2015

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). A URL like [link] is much less appealing to users.”

URL 70

URL Construction SEO Engineering 70

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Moreover, you are going to see many examples and practical tips on how to master video marketing.

Social Media 246

Social Media Video Company Content 246

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What type of content should we focus on?

Social Media 140

Social Media HootSuite How To URL 140

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Jon Loomer

DECEMBER 18, 2022

If necessary, you can restrict the category of content or which properties can show them. Once you uncover this information, you can take additional action. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. Here’s an example for Tragedy or Conflict.

Video 178

Video Facebook Report Publishing 178

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Although HTTPS -> HTTP referral sources are sometimes included.)

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 3, 2021

UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Examples: facebook, twitter, blog, newsletter, etc.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Laurel Papworth

AUGUST 27, 2012

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Custom URLs for Google Plus. Some examples are: google.com/+customURL/ posts.

URL 105

URL Google How To Policies 105

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. What Are URL Shorteners?

URL 64

URL Social Media Campaign Analytics 64

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Even if you only run dark social media posts (ads) and don’t publish any organic content, you should still fill out your social media bios. Contact info].

Template 145

Template Templates Social Media UGC 145

Razor Social

OCTOBER 23, 2018

Creating really good quality content on a consistent basis is hard work. And…creating content that is going to perform well for you in the search engines is even harder. The amount of content produced is growing all the time. Let’s take this post as an example. Why am I writing about content optimization?

Content 94

Content How To Social Graph SEO 94

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. I’ve never used a content calendar or automation tool (although some of them can be useful).

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

JUNE 9, 2023

We initially wanted to leave the Content Writer role open for two weeks to receive applications but decided to shorten it to one week because of the incredible response we received. In the end, we had 1,518 applicants for the Content Writer role in one week. This was both exciting and a little overwhelming.

Applications 69

Applications Content Sample Samples 69

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. And does it matter?)

LinkedIn 107

LinkedIn Comments URL Engagement 107

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Please review our full disclaimer before reading any further.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

SocMed Sean

DECEMBER 30, 2018

I considered breaking this up into ten separate posts because there truly is enough content to justify each topic having its own post. –Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing.

WordPress 208

WordPress Tips URL Widget 208

Keyhole.co

JANUARY 18, 2024

For example, here’s what the “link in bio” looks like for FrameStores, a company that deals with picture frame materials. Setting up your Instagram link in bio Now that we have all the need-to-know information about Instagram bio links, let’s dive in and explore how to set these up. your website). Get your creative juices flowing.

Instagram 52

Instagram How To Insurance Findability 52

Convince & Convert

SEPTEMBER 30, 2021

For example, recruiters can use social selling practices to identify prospects, build relationships and grow trust with potential candidates before a job opportunity arises. . Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content.

Skills 194

Skills Groups Groups LinkedIn 194

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How often do users visit my brand and how do they engage with my content? Only then will you get the real measure of your social strategy.

Analytics 140

Analytics Report Social Media Google 140

Ignite Social Media

JULY 27, 2020

The Website Demographics tool offers key information about the LinkedIn members visiting your website. Based on this data, your marketing team pivots to switch up the marketing strategy to focus on thought leadership and develops content that reflects the top 10 challenges of CPG in the space. Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Hootsuite

JULY 28, 2022

Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! Patreon is a membership platform that allows creators to run a subscription service for their content. Writing (17%).

Vimeo 106

Vimeo URL HootSuite Types 106

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Have you ever shared an article with your best friend via WhatsApp?

Forums 62

Forums Reddit Analytics Sentiment 62

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Here’s an example of the metrics that Facebook provides for a post I published that was never promoted as an ad. You can create your own with the Google URL Builder (or freehand if you’re a pro).

Organization 212

Organization Conversation Facebook Metrics 212

Keyhole.co

FEBRUARY 5, 2024

In this article we’ll cover nine major areas to focus on, with tips on how to optimize your content. If you’re a brand, carrying out an audit can help you create a whole new content plan for your mass recruiting efforts by looking at how you attract potential employees and making your adverts and word choices more attractive.

LinkedIn 52

LinkedIn How To Privacy URL 52

Hootsuite

MARCH 11, 2020

It connects users with brands and content creators via the ‘Discover’ icon on the right-hand of the home screen. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Create an “add me” URL. Create an account. You’re ready.

Marketing 145

Marketing URL Features Platform 145

Adam Sherk

NOVEMBER 20, 2014

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter.

Sites 278

Sites Google Syndication Template 278

Hootsuite

MAY 2, 2023

Don’t worry: your personal account will be separate from your business page, so your personal information will remain private while you act as the admin for your business page. For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Razor Social

OCTOBER 11, 2017

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your competition in the content marketing game? Content plus tools equals higher ROI!

Tools 111

Tools Tips Content Marketing 111

Ignite Social Media

JANUARY 5, 2021

The main benefit of the global page structure is to provide content that is relevant for specific countries/regions while still maintaining the universal brand name and vanity URL. For example, if someone is in Japan and your brand doesn’t have a Japanese Market Page they will be automatically directed to your Default Page.

Facebook 161

Facebook Marketing Aggregator URL 161

Sprout Social

FEBRUARY 15, 2023

This enables you to organize what content people see first. Let’s go through each of these elements: Video spotlights This is the first piece of content that appears on your channel. These organize the content your visitors see first. This will also appear in your public URL. Let’s start simple with your Layout.

YouTube 87

YouTube Brands How To Analytics 87

Rebekah Radice

JANUARY 7, 2019

Plus, see how you can use that information to supercharge your results. It’s a review of engagement, content, community, and your competition. Impressions: how many times your content is displayed. Website Clicks: number of clicks through to your content. Use Google Analytics to find this information.

Social Media 145

Social Media How To Metrics URL 145

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Low conversion rate.

B2B 124

B2B SEO Travel Hubspot 124

Ignite Social Media

JANUARY 25, 2018

For example, those who talk about bacon are typically 35-54 years old, married females with a household income of $50-75K. The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. com, onecountry.com 77recipes.com.

Facebook 107

Facebook Sample Samples Sentiment 107

Proactive Report

JANUARY 4, 2023

By Franki Falkow, Content Director, Meritus Media. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible. Create content Google favors for featured snippets.

Engineering 59

Engineering Features SEO FAQ 59

Razor Social

DECEMBER 13, 2017

Like most marketers today, you probably spend a lot of time producing quality content for your website and your blog. After all, content is at the heart of inbound and it’s what attracts people to your website and your business. But what happens when someone shares your content on social media sites? Facebook Pixel.

Social Media 105

Social Media Social Graph URL Embedding 105