Jon Loomer

JANUARY 20, 2020

Today, I want to give you an example of just how powerful this approach has been for me. This training was something new and unique for me, so I announced it as a pre-pay product while the content is being created. In this case, I only used Facebook Feeds. The Reach objective and Reach optimization are big parts of my strategy.

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Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. Whether we like it or not, seeing an original post from a familiar face in our social feeds has become a novelty.

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Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers).

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Sprout Social

APRIL 6, 2022

In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp. Many common ecommerce platforms (e.g.,

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Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Posts that get long, thoughtful replies will get priority in your feed. Our two pages are just a couple of the dozens and dozens of examples.

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Oktopost

SEPTEMBER 21, 2023

And if going door-to-door is obsolete (and legally questionable) – why not show up on their social feeds every morning of every day instead? Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

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Ignite Social Media

OCTOBER 16, 2023

Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.

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Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Immaculate??

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Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix.

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yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Get more creative with your content.

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Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI. After reading the content brief, the writer starts researching.

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Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

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Likeable

APRIL 5, 2022

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. But any major algorithm change can be a difficult adjustment, especially if you’ve spent the past five years optimizing your brand’s social content for a certain kind of feed format.

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Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.

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Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in. pic.twitter.com/AUjNaU63Og.

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agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . Broaden your content strategy. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Good examples include gyms and beauty salons. Examples of Instagram Live Collaborations.

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Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

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Ignite Social Media

SEPTEMBER 18, 2023

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

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Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. B2B Chatbot Examples. The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency. Artificial intelligence is all around us.

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Ignite Social Media

MAY 25, 2021

When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. This is because they want to reward creative and exclusive content on their platform. Stay relevant with trends, and post content that inspires or has a “wow” factor. Experiment! That’s okay.

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . How to Use User-Generated Content on Instagram

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Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Moreover, you are going to see many examples and practical tips on how to master video marketing. Truth is people are still on Facebook, active and consuming content — especially videos.

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Social Media Marketing

MAY 20, 2019

This is just an example to show how impactful Facebook is as a platform. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

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Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. A great example of this is how Josh Constine of TechCrunch interpreted the announcement. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.

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Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time.

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Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

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Content How To ROI Trends 112

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

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Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

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Social Media Content Airlines Authentication 90

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

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The Social Media Incubator

FEBRUARY 25, 2014

Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed. However, the newest change to Facebook gives those brands hope.

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Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Example: “His reaction was priceless!”

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Video Facebook Policies Feed 202

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. Content creators are shifting away from focusing on the amount of likes they receive, to creating niche spaces on the internet for their followers.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

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Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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Sprout Social

AUGUST 19, 2021

3 social commerce examples you can learn from. If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. The Body Shop . Himalayan Charcoal Routine.

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SocMed Sean

JANUARY 13, 2022

It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators. In fact, many people have been using TikTok for their content: from celebrities and artists, to cosplayers and even news sites… the list goes on.

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