article thumbnail

20 Most followed brands on Instagram

Unmetric

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s content strategy centers around behind-the-scenes photos of fashion shows, product promotions, and new product launches that boost their engagement rates. million followers. LoveUnites.

Instagram 155
article thumbnail

Online Video Is Just As Expensive As TV Advertising

Twist Image

On the other hand, if a video goes viral, the ability to dump a pre-roll or post-roll on that piece of content can create substantive impressions against even the most illustrious of prime time shows. Brands need to feed that beast at a voracious pace. content marketing. content marketing. Don''t be fooled. documentary.

article thumbnail

25 most followed brands on Twitter in 2019

Unmetric

Chanel’s content strategy centers around photos of product promotions, behind-the-scenes photos of fashion shows, and celebrity endorsements that boost their engagement rates. Samsung’s success on Twitter is a reflection of its highly engaging content. Chanel added an average of 5,088 new followers every day since 2014. Starbucks – 11.4

Brands 123