10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Here’s an example of site that was hit by Panda 4.0

Sites 155

How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Content has become an important part of online marketing. What do visitors to your site want?

Sites 132

Trending Sources

SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. On a single site page try to concentrate on very few keywords - please do not use more than three to four. Join forums and other spaces that relate to your work - join people of your field and also join the sites where your customers and clients would dwell. Change content and share fresh content. Add Your Site For FREE!

Search Engine Optimization Tip: Adding Content to your Web Site

Bill Hartzer

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point.

How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Scrutinize Their Onsite Content. Scan your competitor’s site to locate their most shared pages; a tool like Social Crawlytics can help with this.

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A new search engine for marketing podcasts

Convince & Convert

MarketingPodcasts.com is a discovery engine for marketing podcasts. I decided to build this site because I was incredibly frustrated by how difficult it was to find good marketing podcasts , other than just by random word of mouth.

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Search Engine Optimization

Does Your Site Speak These 3 Languages?

Small Business Mavericks

How does your content measure up? This is the language that exists behind the words, that the computers use to navigate your site. This coding is essential because it determines how your site looks and how it is accessed by the search engines. Being unable to speak that language can keep the other two languages from being an issue because few will even get to your site to read it. How easily can they find what they need on your site?

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What Affects The Search Engines - Social Media

Social Media Network Marketing

In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly. Search Engines also look at MetaTags.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

3 Ways to Improve Your Site’s User Retention

Convince & Convert

In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. User Generated Content. User generated content is one of the most exciting things to hit content marketing since its inception. Interactive Content.

SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. On a single site page try to concentrate on very few keywords - please do not use more than three to four. Join forums and other spaces that relate to your work - join people of your field and also join the sites where your customers and clients would dwell. Change content and share fresh content.

Search Engine Optimization Tip: Effectively Adding Content to your Website

Bill Hartzer

Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. However, the volume of content that you have isn’t nearly as important as the overall quality of it. Your site will continue to be trendy and current with new content instead of becoming boring and outdated over time. They also contain a great deal of very good content that is relevant to that their site is all about.

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? To get a clearer picture I pulled referral data from the past six months for a group of 25 magazines sites that we work with at Define Media Group.

Sites 130

ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google

Bill Hartzer

ZDNet wrote a scathing article on their site, blaming Google for the error, claiming that Google got it all wrong. Google absolutely got it right, and was correct in banning the site in Google. Adds great content on the site. Domain Names Google Search Engines

Cool Facts About Search Engines

Engaging Brand

We all use search engines every day. All these search engines offer a valuable resource to dig through the endless supply of information strewn across the web and bring us what we are searching for. But how did search engines start? Here are some cool facts that you may never have known about search engines: The Users. These users have definite ways of accessing information: 93% of consumers worldwide use search engines to find and access websites.

Association Social Media: American Society of Civil Engineers

SocialFish

——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

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Is Your Site Self-Service?

Small Business Mavericks

The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately. How Can A Site Enable Competent Customers? If customer forums are a logical extension of your site, do them right.

Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic

SocMed Sean

I find posts with no Alt tags on the images, meta tags that just weren’t well thought-out, and content and data that, while correct at the time, is now a bit outdated. Make sure every image on your site has an Alt tag – This one is a MUST.

Websites and Search Engines are Far from Dead

Webbiquity SMM

Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

25 Important Search Engine Optimization Mistakes to Fix Right Now

Bill Hartzer

When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. There are quite a bit more SEO mistakes on my search engine optimization audit list.

Moving to HTTPS for Better Search Engine Rankings

Bill Hartzer

Due to Google’s recent official announcement that an https site is a search engine ranking factor, I’ve decided to move my site, BillHartzer.com, to https from http. That misses out two immediate benefits you get as a site owner: 1.

Appalling: US Patent US8515941 B1: System for Generating Search Engine Spam

Bill Hartzer

US Patent US8515941 B1 granted Aug 20, 2013, is titled “System for unique automated website generation, hosting, and search engine optimization” And their websites still rank well in Google despite Google Panda 4.0. Google Search Engine Optimization Search Engines

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

The Most Effective Way To Focus Your Content

Small Business Mavericks

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. We need to always keep the user in mind when we design or add to a website, and that means content has to be focused on what the user is looking for.

Reducing Cognitive Load: The Best UX Design for Your Community Site

SocialFish

And you definitely don’t want this to happen to your community members when they use your site. Google has a very low extraneous cognitive load — when you go to their search engine, you know exactly what it’s for and what action to take.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).

Measuring Your Content Marketing Success [Infographic]

Pamorama

Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? Is my content useful? Is my content error-free?

What's The Best Discovery Engine? | Small Business Mavericks

Small Business Mavericks

» What’s The Best Discovery Engine? Until Bing called itself a “decision engine,&# not many people had heard that term. And I’d wager to say the same thing about “discovery engine,&# though I like that term. About Us What’s a Maverick?

6 Incredible Pointers For Making a Content Promotion Plan

Waxing UnLyrical

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Therefore, you need to identify a category of Internet users you can target for the content & promotion.

What Happens After People Get To Your Site

Katie Lance

And as an experienced, SEO content-marketing strategist, publicist and author of three published books, she helps business owners boost sales, awareness and credibility. What Happens When People Click to Your Site? Get your content marketing strategy plan in place.

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Don’t Pay for Search Engine Submission

Bill Hartzer

You do NOT have to pay for search engine submission services. There are still companies out there that are selling scamming others with a search engine submission service. But, in fact, if you look at it closely, it’s only a search engine submission service for $75 per year. Our services provide submission and search engine ranking for domain owners. The search engines crawl the web, trying to find all sorts of URLs that they can find.

Search Engine Optimization Guide for Better Business Online

Kikolani

However, you have to, if you want to make your business a successful one using search engine optimization services. It stands for Search Engine Optimization, and you have probably heard the term if you have been around the internet for a while. Search engine friendly site development.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree.

7 Ways to Spot Epic Copywriters for Your Site

Writtent Blog

Need some web content for a landing page? Is the copy on the site effective ? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. Are their own sites visible?

10 Ways to Get More People to Read Your Content

Pamorama

You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment).

How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona.