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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. But I have a suspicion as to why they are wanting us to put nofollow links in press releases now. But I digress.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. It does not apply to instances in which regular editorial content is given a sponsor treatment.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Content Optimization. Non-navigation links on pages should look natural to the content.

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Why Your Search Engine Optimization Strategy Must Now Include Social Validation

Bill Hartzer

You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis.

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Takeaways from Google’s Updated Search Engine Optimization Starter Guide

Bill Hartzer

A while back, I took a long hard look at Google’s first version of the Google Search Engine Optimization Starter Guide. Google has now updated their Google Search Engine Optimization Starter Guide, along with some interesting information: interesting if you read between the lines ,so to speak, in the document. quality content.

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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. Do Search Engines Use Social Signals to Directly Drive Rankings? When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc.,

SEO 167
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. However, there was once an exception.

Metrics 60