Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.

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Feed Feedly News Facebook 166

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

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Strategy Content Curation Press Release 131

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

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Social Media Tips Marketing UGC 226

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . How to Use User-Generated Content on Instagram

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Ignite Social Media

SEPTEMBER 18, 2023

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

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Brands Content UGC How To 110

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Feed Feedly Instagram How To 56

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) View this post on Instagram.

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Social Media Content How To Hotels 109

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts. Buyers continue to educate themselves with the content you are producing.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. This is where customer marketing comes in.

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Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . It’s the Trend.

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Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

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YouTube Trends Strategy Content 139

Likeable

AUGUST 23, 2021

So, when creating social media content, you should be thinking and designing mobile-first. seconds to consume mobile content on Facebook (vs. The Rest of the Feed. When you think about all of the other things that they’re being shown on their social feeds, it’s not exactly easy to stand out. Here’s what you’re up against.

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Social Media Content Module Mobile 81

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

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Social Media Reddit LinkedIn Research 220

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

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Social Media Brands Content Real Estate 121

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

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Content Metrics UGC Conversation 143

Buffer Social

JUNE 21, 2023

But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight? Although this isn't an exhaustive list, the three main things to keep in mind when creating content are: Those feedback surveys.

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YouTube Content How To Survey 110

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. Grey: Put a Human Face on Your Brand.

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B2B Examples Company Instagram 259

Laurel Papworth

MARCH 3, 2021

In this lecture on social media we look at content strategies, some Higher Education case-studies of the right content to the right audience at the right time, setting up the different types of content calendars and social media tools for creating the content and scheduling on social media.

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Social Media Content Case Study Education 52

Convince & Convert

FEBRUARY 21, 2024

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Poor Content Don’t let ChatGPT do your homework for you. ChatGPT typically writes content that’s overly verbose, formal, and with specific turns of phrase that human writers tend not to include.

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Training Policies Team Guidelines 152

Convince & Convert

APRIL 20, 2016

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests. What an Algorithmic Instagram Feed Means for Marketers.

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Feed Feedly Instagram How To 60

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

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Social Media Strategy Content How To 126

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. This or That Stories.

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Class Engagement Social Media Travel 180

Buzz Marketing for Technology

JUNE 27, 2008

The Innovative Educator. Sharing ideas about educating innovatively. I recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 for educators using Web 2.0 for educators using Web 2.0 I am also a member of Linked In but havent found much value in that as an educator.

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Education Ustream Microsoft Wiki 279

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. They’re meant to educate and inspire your audience. You can also find your most popular content and repurpose it into a video.

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Types Video Content Case Study 119

Keyhole.co

APRIL 23, 2024

Instagram Reels are short, fun videos perfect for educating, entertaining, or inspiring your followers. Ever wonder how to create engaging content and connect with your target audience? Reels are public by default, making your content reach a wider audience. Let’s get started. What are Instagram Reels?

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Overview Instagram How To Feed 52

Kikolani

MAY 6, 2013

Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. Here are my top 12 tips for making sure you get the most bang for your buck when purchasing conference passes, courses, and ebooks for your blogging education. Chances are, you have too.

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Education eBook How To Course 152

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Using the rich trove of real-life testimonials through nano and microinfluencers should be a no-brainer for marketers. social listening”).

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Advertising Social Media Strategy Authentication 238

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV , it has now introduced yet another facet of its app.

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Instagram Education Video Feed 133

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

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B2B Trends Social Media UGC 117

Convince & Convert

OCTOBER 22, 2021

Scroll through Facebook’s News Feed. By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content.

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Survey How To Education Hotels 123

Ignite Social Media

JULY 16, 2020

The rules section can also dictate what type of content (inappropriate, off-topic, etc.) It’s extremely distracting on the feed and can deter people from posting actual comments or questions if they realize the group is all about sales. Creating Branded Group Content. will get users removed from the group.

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Groups Groups LinkedIn Tips 197

Social Media Strategies Summit

JUNE 24, 2022

Whereas TikTok has increased the maximum length of videos on the platform to 10 minutes , Reels is — at the time of writing, at least — still focuses on shorter-form content, with an upper limit of 90 seconds. It’s not easy to create a piece of content that resonates with all three of those audiences. The TSA has grown a 1.1

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Sprout Social

DECEMBER 5, 2023

For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active. Educate your wider team Industry demographics won’t shift overnight.

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Social Media Survey Education Team 122

Oktopost

SEPTEMBER 21, 2023

And if going door-to-door is obsolete (and legally questionable) – why not show up on their social feeds every morning of every day instead? Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

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Ignite Social Media

NOVEMBER 2, 2020

With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. Many social media platforms will prioritize content that is being created and used on their new feature.

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Instagram Brands Sports Feed 179

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

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SEO Content Hashtag Trends 52

Later

OCTOBER 1, 2019

Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. View this post on Instagram.

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