Bill Hartzer
MAY 26, 2010
The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.
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Buzz Marketing for Technology
NOVEMBER 12, 2007
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Buzz Marketing for Technology
FEBRUARY 9, 2011
Converseon – They offer a monitoring tool that filters out content not relevant to you. Cymfony – Cymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources. They set up custom Boolean searches for each client.
Buzz Marketing for Technology
JUNE 27, 2008
Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. I wrote a post last night on my own blog about the Chief Content Office being the next big hire for corporations. What freedom. Time for more coffee.
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