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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream?

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Additionally, the content automation, analytics, and Facebook applications provided by AgoraPulse enable you to measure and track the engagements and messages of your customers and prospects. Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools.

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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Stage one can only begin once your target audience has been defined. Influencer Engagement.

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How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Get more content like this, plus the very BEST marketing education, totally free. Forget Focus Groups. There’s a wealth of social insights just waiting to be analyzed out there.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll also want to measure the growth of your social circles and the level of social amplification from content shared, however, you’re drifting into the functionality of the analytics tools so you only want high level information here. View more influential people sharing out your content. Reputation Management.

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

We were using Hootsuite and Crimson Hexagon, if that counts. By switching, we canceled not one but two services (Hootsuite and Crimson Hexagon) and saved over 100K annually. So handy when teaching new content creators how to create visually pleasing content! Want more helpful, actionable content like this?

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., stories, blog posts, etc.).