Getty Images vs Creative Commons and Privacy: What Bloggers Need to Know

ProBlogger

This rather remarkable change in policy by Getty Images shows that it’s ready to work with content creators and adapt to the times we live in. Let’s review some of the most important clauses in the terms of the embed feature and we’ll do this by comparing this with another very popular image source (images under a Creative Commons license) for bloggers. Creative Commons II : NonCommercial in CC’s Attribution-NonCommercial 4.0

How to Be Visual (Even When You’re not an Artist)

Convince & Convert

The master said it best: visuals are now the most important element of content marketing. » Digital Marketing art bigstockphoto content marketing creative commons slideshare stock photography visual marketing visual storytelling This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.” I’m not being modest. In middle school, I only got one “B.” It was in art, and the teacher was being generous.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change.

Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Content marketing and SEO go hand in hand.

Content marketing: feeling ripped off?

Sherrilynne Starkie

Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. Official Creative Commons logo. You’ll get a notification direct to your inbox if some scrapes or copies your content. Then send a note asking them either to remove the content or to attribute it appropriately with a link to the original post. Headline Marketing Social Media Content marketing Google Ottawa Plagiarism Whoi

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network.

Doctorow video on copyright and piracy – must watch

The Way of the Web

The timing is particularly nice considering part of the video covers Hollywood and Youtube – and the latter has announced Creative Commons licences will now be part of the service when you upload or want to find content to mashup. I probably haven’t spent enough time educating enough of my clients about the benefits of utilising Creative Commons – a good reminder to start doing that right now.

Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. What types of content is your audience interested in? How long can your content be?

Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. I like this kind of content best, because it tells the entire story.

How Angus Young has lost my £5

The Way of the Web

Because there’s no such thing as the perfect content format, just as there’s no perfect piece of music that every single person on the planet enjoys. business Digital Audio ac/dc alterante usage angus young creative commons digital downloads licensing music no legal downloads

The Best Content Marketer? An Orange Cone

Firebelly

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up. Photo credit: Kellogg Community College (Flickr, Creative Commons). Blog Blogging Content Marketing Social Media Writing content marketing soccer

Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Google isn’t letting us get away with putting out schlocky content and cramming it full of keywords to trick the search engine spiders. Whenever I write about content, I always think of books. Write a lot of interesting, shareable content, and your AuthorRank will go up.

Get Your Content to Cut Through the Clutter

Firebelly

“It seems like nobody truly pays attention to the actual content of their social media, so how can it be used effectively if everyone is using it this way? It seems like the actual content is ignored.” One student asked the question above, wondering how do you get your content to cut through the clutter. Photo credit: Rafael Amado Deras (Flickr, Creative Commons).

Sharing Content in Another Stream

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Sharing Content in Another Stream Written on January 21, 2010 by Justin Levy in google , social media , twitter 21 Comments - Leave a comment!

13 Fantastic Places to Find Background Music for Your Video Content

Buffer Social

HubSpot, for example, found that 43% of people want to see more video content from marketers. of marketing professionals worldwide name video as the type of content with the best ROI. But one aspect of creating video content that’s often overlooked is finding the background music. Licensing: Free (public domain) & Creative Commons. Price range: Public domain & Creative Commons. Licensing: Public domain & Creative Commons.

Why your business must own its content

The Way of the Web

But conversely, it’s never been more important to own the central location where you’re creating and publishing your content. For example you grant LinkedIn the rights to distribute and commercialise: any user generated content, ideas, concepts, techniques or data to the services, you submit to LinkedIn, without any further consent, notice and/or compensation to you…”. In terms of business assets, you need to own your content, and the benefits that will come from it.

Building Content That Attracts Customers and Clients

Akamai Marketing

When your building content, you’ve got to remember not to be blinded by the demographics. What to Consider When Building Content. The same is true of content. If you’re building content you should build it to attract the kind of people you want to do business with. When you create content, think about what your ideal customers would like to see and in what format they’d like to see it. Photo Credit (Creative Commons) [link].

3 killer ways to create & curate social content

Socialmedia.biz

Chris Dlugosz / Creative Commons BY. A few years ago, the catchphrase “content is king” sprouted up, sending marketers into a content creation frenzy. Now, there’s more than enough content available online to take us through the next eon! So marketers have to find other ways to interact with that content. Content curation. 1 So we have content creation (writing blog articles, creating videos, etc.)

5 Tricks to Win the Visual Content Game

Writtent Blog

Images cited under creative commons license. To find images available for commercial use, you can use Flickr or Creative Commons Search. Do you use infographics as a part of your content marketing strategy? Now you can add to your visual content arsenal: White space as a way to trigger purchase and influence your readers on an emotional level. The post 5 Tricks to Win the Visual Content Game appeared first on Inbound & Content Marketing Hub.

How to Use Quotes in Your Blog Content Legally and Ethically

ProBlogger

The post How to Use Quotes in Your Blog Content Legally and Ethically appeared first on ProBlogger. Quoting other people’s words, whether from books or blog posts, can be a great way to improve the content on your blog. However, using other people’s content inappropriately can severely harm or even destroy your reputation as a blogger. If you can, link back to the exact content you took the words from. How Much Content Can You Quote? Writing Content

How to Create Maximum Content with Minimal Hassles

Convince & Convert

As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. In this episode, Jess breaks down how to build an audience for your content, how to hold yourself accountable to your editorial calendar, and her favorite content management tools. So, anything under the umbrella of content we will put out, we have SlideShares and eBooks and things like that. So we talk about content.

10 Tools To Help Protect Your Blog From Content Theft

ProBlogger

If you write or publish a blog, you’ll inevitably experience the gut-wrenching feeling of content theft at some point in the life of your blog. It’s not fair but it’s now just part of the world of online content. What can you do to protect the content you slaved over? There is no 100% fool-proof way to protect your content, but you can make it more difficult for content thieves to steal your work and to punish them when they do.

Why your business must own its content

The Way of the Web

But conversely, it’s never been more important to own the central location where you’re creating and publishing your content. For example you grant LinkedIn the rights to distribute and commercialise: any user generated content, ideas, concepts, techniques or data to the services, you submit to LinkedIn, without any further consent, notice and/or compensation to you…”. In terms of business assets, you need to own your content, and the benefits that will come from it.

4 ways to repurpose blog content in your email marketing strategy

Socialmedia.biz

Courtesy of Ben Seidelman / Creative Commons BY. R epurposing content has long been used as a strategy for content creators who simply don’t have the resources to continuously create new content. Armed with analytics and data about their previously created content, they have a better understanding of exactly what type of content has worked to help leads flow through the customer journey. Convert your content into an infographic.

How to Find Images for Your Blog That Won?t Get You Sued

ProBlogger

Copyright and Creative Commons (Briefly) Explained. Before we take a look at specific image sources, I want to briefly talk you through a couple of important terms: ‘copyright’ and ‘creative commons’. Creating Content

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. deliver poor ROIs for content advertising.

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

Here at Buffer, we think a lot about visual content. We’ve explored tools that help anyone create visual content. But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch.

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Where to Get Awesome Free Images for Your Social Media (Without Stealing Them)

agora pulse

You need visual content for blog posts, social media posts, thumbnails for videos, slideshows, ads … and so on. CC0 (Creative Commons Zero). Flickr Commons. You could spend hours browsing the weird, wonderful, and vintage images on Flickr Commons. Select the correct license when searching Flickr Commons. Search free stock images by color in Flickr Commons. Want more helpful, actionable content like this?

4 Ways To Protect Your Online Content From Thieves

Absolute PA

Here are four fast (and free) things you can do to protect your property from thieves online: Include the copyright symbol on all pages of your website and your content like e-books and PDF downloads. Use Copyscape a duplicate content checker to search the internet for copies of your web or blog pages. Protect your online products, photos and images using a Creative Commons license.

Case Study: An Experiment with Short Form Content

ProBlogger

Two days ago I wrote about the power of longer-form content on a blog, and gave a few examples of some posts that I’ve published this year that have been between 4000-7500 words that have done really well. Today I’d like to talk about an experiment that I’ve been doing in the last week on Digital Photography School with short-form content. Also because the content related to one of our eBooks, I put an ad for one of our eBooks in under the links too.

Your Blog Stinks! You Should Quit!

SocMed Sean

Photo courtesy of functoruser on Flickr via Creative Commons license. Have you written content that they would find interesting? If not…stop doing what you’re doing and formulate a plan to find new, interesting content. Photo courtesy of skpy on Flickr via Creative Commons license. Is your content really interesting? Maybe, just maybe…if your content doesn’t suck…they’ll link back.

12 of the Best Guides and Sources for Free Stock Images

Webbiquity SMM

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. When you search on Every Stock Photo it pulls images from dozens of sources across the web”), and Wikimedia Commons.

You Ruined the Internet for the Rest of Us. Thank You.

Firebelly

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. The problem was, people were creating “thin content.” Problem is, if you have crappy content, you’ll get crappy results and people will leave your site in a few seconds, never having bought anything from you in the first place. So what good did all that thin content do for you? Photo credit: ajc1 (Flickr, Creative Commons).

25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

–Sean Posting a lot of meaningless content (pins, check-ins, etc…) just to artificially inflate your Empire Avenue, Klout, or Kred score. Companies that use social media as an advertising channel Digital media thieves – Those that steal images and videos that are clearly protected by copyright (not under creative commons license) and use them in their blog posts, Facebook updates, etc… Auto-posting without any follow-up on the responses that people post.

4 ways to repurpose blog content in your email marketing strategy

Socialmedia.biz

Courtesy of Ben Seidelman / Creative Commons BY. R epurposing content has long been used as a strategy for content creators who simply don’t have the resources to continuously create new content. Armed with analytics and data about their previously created content, they have a better understanding of exactly what type of content has worked to help leads flow through the customer journey. Convert your content into an infographic.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. –Sean Photo Credit: Social Media Tools via Gloria Bell at Flickr.com under Creative Commons license. Featured Social Media content management customer service social media social networking tech

The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

In fact, it’s my 2 year blogaversary for SocMedSean, so I thought I’d take a look back at 5 years of content and processes and try to find one thing that I could share with other aspiring bloggers that would help them in their journey. I was so focused on what other people thought about my blog that it is evident that my content wasn’t as good as it could have been. Start caring about content that is meaningful to you.

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The Content Producer’s Copyright Checklist

ProBlogger

Copyright is the content producer’s constant companion. If you create content, you own it, and you want it to stay that way! My bare-bones rulebook for using other people’s content looks like this: Only use content that’s identified explicitly as being available for reuse under the creative commons or open content licenses. These are the basic rules I follow when I’m using content created by others.

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Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

Photo credit: Infomatique (Flickr, Creative Commons). Blog Content Marketing Writing content marketing grammar punctuation spelling writingIf you can’t write or spell worth a damn, your career can be adversely affected. I’m not talking about the occasional typo or error that slips through unnoticed.

PB173: How to Use Quotes in Your Blog Content Legally and Ethically

ProBlogger

I’m regularly asked – particularly by new bloggers – what the etiquette and legalities are around using content that others have written in your own content – or the practice of quoting others. It’s a good question because quoting others and building upon their ideas with your blog can be one way to improve the quality of your content, serve your readers and build relationships with others (the ones that you quote). How do you use that in your own content?”

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Develop a Content Calendar. Content calendars help you schedule a steady cadence of materials and avoid the inevitable peaks and valleys. A plan enables you to more effectively leverage evergreen content and make use of it across multiple media venues. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Image: qimono via Pixabay, Creative Commons CC0.

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