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Should My Business Bother To Have Social Media KPIs?

agora pulse

If you’re investing time and effort into your social media content, you’ll want to make sure that your web traffic number reflects that otherwise, why are you doing it? Reach is a bit like the CPI (cost per impression) metric. Great content sparks conversation. Is it working? Perhaps they scrolled right on by.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

Regardless of the format, the ads are full-screen , appearing in between different types of Snapchat content. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. In the case of Snapchat, there are six different ad types. Those are lenses! Product Ads.