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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

This is User-Generated Content, the holy grail of social media. It’s the content your audience creates for you. What does Evergreen Content mean? Think of this as the timeless content that keeps on giving. It’s in contrast to seasonal, or time-limited content. What does UGC mean? What does CPC mean?

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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. Manual selection of product ads allows advertisers to curate their content, while dynamic ads leverage pixel data for a personalized touch.

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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

It is often used on social media, where Influencers create content related to products or services and share it with their audience. The value of influence marketing is in the high involvement of the audience in contact with advertising content due to loyalty to a particular blogger. CPA (Cost Per Action) is a great KPI.

Metrics 52
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Depending on if you’re measuring organic content performance or the performance of your ads, there are different metrics available. Videos Your Followers Watched: Overview of content that is most popular with your followers. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 154
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How to Use LinkedIn for Lead Generation

Webbiquity SMM

The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. If they are posting content that applies to your audience, share their content.

LinkedIn 186
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107
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7 Essentials for Paid Media Plan with Examples

Oktopost

Unlike organic content, paid media offers complete control and flexibility to display your ads when, where, and to whom you want, which is crucial to getting your content in front of your target audience. Along with these benefits, you can build brand awareness by increasing visibility and creating a competitive advantage.