Is Content More Important than Conversation?
FEBRUARY 6, 2012
I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing. It’s not the same as conversation.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance. This platform allows you to take control of the entire ordering process and track it all. alone.
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. Conversion rate definition. iTunes. Stitcher.
How To Make Webinars Effective For Hot Lead Conversion
The Realtime Report
MARCH 2, 2017
How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. When it comes to webinars as a content marketing strategy, a similar approach needs to be adopted. So, the question is, how do you attract the right audience for effective lead conversion? Attract the right audience.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” Whatever you call it, get your content out when it is published.
Using Content, Conversation, Value And Trust To Build Community
OCTOBER 14, 2011
I will not include a variety of salient factors including anthropological research, the cultural awareness, micro-context, the value of displaced members, community pillars, conversation psychology, persuasion factors – to name a few. Content is the clinical term for various forms of media that hopefully encapsulates a story or values (and alas too often not). People react.
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. Armed with that information, you’re ready to build a platform where it makes most sense. Once the platform is built (it’ll take you less than an hour), you’re ready for the next step in creating a digital presence. Create Your Conversation. blogs, Twitter, Facebook, etc.); Listen. Assess.
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
In this social media universe where different tools and platforms are available, it is also a good idea to design different messaging on each of these channels to make the best use of the dynamics of each of them. It would also work in your favour if your content distribution is in sync with the nature of business. In 2004, users were sharing 1% of content (on Facebook).
How Content Platforms Inspire Internal Stakeholders to Blog More Often
Convince & Convert
NOVEMBER 6, 2014
As content marketers, we’re expected to do it all at our organizations. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. At some point, content marketing must become a cross-departmental team game that asks everyone to pull his or her weight. What is a content platform? Growth Hacking.
5 Tips to Turbocharge Conversions on YouTube
Convince & Convert
SEPTEMBER 2, 2014
With over 55% of the US market share, YouTube is the largest online video platform in the country. » Social Media Strategy content marketing conversion rates digital marketing digital marketing tools social data Social Media Marketing social media research video marketing YouTube youtube production It is also the 2 nd largest search engine in the world.
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? Focus on Conversations, not Influencers.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Not to mention, the whole point of working through social media is to bring in conversions for your online store. To start, it provides shareable content that your customers haven’t seen yet.
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. While the brand does not actively converse with fans on social media (according to L2), the wealth of content it offers on these platforms have helped to garner over 13 million fans on Facebook, 1.1
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! What keywords are bringing in those searching, which ones generate the greatest traffic and which ones promote conversions.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. The ongoing news focus came with a price: Sharing stories, news, and content in the form of links. Rare is the conversation or simple reply. the platform is unique because of brevity. Is It Really News?
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. I’ll say it again: Repurpose content. Repurpose Content the eBook Way.
How to Figure Out Once and For All Which Social Media Platforms to Be On
MAY 25, 2016
But, the bigger question remains, which platforms should you be on and why? These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Periscope for me is a great example.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. According to Psychology Today , unlike users of Facebook, Twitter, or other social networks, Pinterest users aren’t prompted to think before posting new content. Your content, therefore, needs to be compelling enough for both types of users. alone will reach 59.3
Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.
Weibo – a Chinese Social Media platform
OCTOBER 27, 2014
Whenever I start a conversation around Chinese social media, it probably goes like this. To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. Therefore adding tsukkomi to hot topics in content will cause a tacit response from fans. Similar Posts: Snapchat as a platform for branded content?
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! However, to do this you must understand that Twitter is not designed as a spamming platform. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Comments tied to one platform. Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. What does this mean for my business?
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Hey, the truth is funny!
A Guide to Conversion Rate Optimization Tool Categories
MARCH 16, 2017
I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Conversion Rate Optimization Tool Categories. By fixing these problem areas you can tremendously increase your conversion rate.
How to monetise your influence type: Platform-Specific Superstar
OCTOBER 11, 2016
When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. Influence Type: Platform-Specific Superstar. More likely you’re not quite there yet, but on the way, so here’s an insight into monetising the influence you have on one specific platform. b) what does the engagement look like? Blogging for Dollars
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. 3. Stagnant page content. You’re not alone. 2. Poor text and visuals.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? Analysts are thorough in their research and don’t make assumptions until they know all the perspectives, and in this case, all the conversations. How do you define it?
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! 1) Content Strategy: First, you need a content strategy, aka, A Plan!
7 Best Social Media Practices To Boost Your Conversions
The Social Media Hat
JULY 18, 2016
Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. It's a lot easier to craft social media marketing best practices for conversion when you start at the beginning. Produce visually stunning content that pleases your audience.
Boost Content with Science and Art
APRIL 27, 2015
By Gini Dietrich Last week, Paul Sutton had a question about when to boost content. ” The conversation went on to include Daria Taylor and we debated for a few minutes the differences between paid and organic and whether you should boost content. For instance, we always pay to boost content for our monthly webinar series on Facebook. Communication Content
6 Incredible Pointers For Making a Content Promotion Plan
DECEMBER 2, 2015
A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. You need to find out who you are creating the content for, what their needs are, and what their present thoughts are regarding the theme of the content. How will they find your product from this content?
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Less than 1/4 of nonprofits with a content marketing plan had it actually documented.
5 Foolproof Ways to Increase Your Conversions from Gated Content
FEBRUARY 9, 2017
Have you been tasked with increasing conversions from your content? Increasing conversions from content can greatly impact your sales funnel. A content conversion is when someone gives you their information in exchange for free content which they find valuable. Here are a few different ways our team has increased conversions from gated content.
49 Tactics to Atomize Your Content Marketing
Convince & Convert
SEPTEMBER 16, 2015
Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. I have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. 3 Reasons Content Atomization Isn’t an Option. Podcast.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). So you put it together. What gives?
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
By Kevin Dugan Four tips to help you create content in a tl;dr world. After serving up hundreds of thousands of stories, the content discovery platform knows we’re more likely to click through headlines with 12 to 18 words in them. Consider these four tips to help you create content in a world of brevity. We must be smarter about how we create content, as a whole.
4 things I Learnt as a Blogger Working at an Influencer Marketing Platform
NOVEMBER 29, 2016
I’d had my technology lifestyle blog for little over a year when I began working with an influencer marketing platform, connecting brands and bloggers on sponsored collaborations. These insights have allowed me to better monetise my own platforms but also given me the ability to ensure income for other creators. Content. Content. Content. You can’t. You shouldn’t.