Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

It’s Not About the Platform

Justin Levy

A favorite hobby of many in this industry seems to be telling people that they’re doing “it&# wrong, whatever “it&# is in the given conversation. One area that has never ceased to die down and has continued to be hotly debated is blogging platforms.

Trending Sources

Using Content, Conversation, Value And Trust To Build Community

Firebelly

I will not include a variety of salient factors including anthropological research, the cultural awareness, micro-context, the value of displaced members, community pillars, conversation psychology, persuasion factors – to name a few.

5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world.

How Content Platforms Inspire Internal Stakeholders to Blog More Often

Convince & Convert

As content marketers, we’re expected to do it all at our organizations. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. As the content marketer, your job is to pull people together and run the show.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Are these fans engaging with the new content?

Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance!

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. According to Psychology Today , unlike users of Facebook, Twitter, or other social networks, Pinterest users aren’t prompted to think before posting new content.

7 Email Marketing Conversion Mistakes to Avoid

Razor Social

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Not knowing your email conversion rates. Content Marketing

Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

In this social media universe where different tools and platforms are available, it is also a good idea to design different messaging on each of these channels to make the best use of the dynamics of each of them. In 2004, users were sharing 1% of content (on Facebook).

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! However, to do this you must understand that Twitter is not designed as a spamming platform. Importance of a good content strategy and plan to increase sales.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

But, the bigger question remains, which platforms should you be on and why? These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Ad Conversion.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Comments tied to one platform.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. Kapost, a content marketing management platform, has created a several great comic books , making the user the hero of the marketing story.

Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform

SocialTimes Twitter

Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all.

Twitter Needs Stronger Conversations, Not Longer Spam

Geoff Livingston

The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. The ongoing news focus came with a price: Sharing stories, news, and content in the form of links.

5 Foolproof Ways to Increase Your Conversions from Gated Content

Simply Measured

Have you been tasked with increasing conversions from your content? Increasing conversions from content can greatly impact your sales funnel. A content conversion is when someone gives you their information in exchange for free content which they find valuable.

How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Where will I find the content. -

Top email platforms to convert social media followers into customers

Socialmedia.biz

B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? You can also create a call-to-action on social platforms like Facebook that prompt your followers to opt-in to email marketing.

7 Best Social Media Practices To Boost Your Conversions

The Social Media Hat

Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. This will put you a long way to meeting your desired social media conversion rates.

6 Incredible Pointers For Making a Content Promotion Plan

Waxing UnLyrical

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Therefore, you need to identify a category of Internet users you can target for the content & promotion.

Weibo – a Chinese Social Media platform

Mindjumpers

Whenever I start a conversation around Chinese social media, it probably goes like this. To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. “You don’t have Facebook in China?”. “No.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. 3 Reasons Content Atomization Isn’t an Option. 49 Ways to Atomize Your Content Marketing. Long-form Content.

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. For marketers though, the one-way, scream it and blast it style of pushing out messages disguised as conversations, still exists today.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

How To Curate Content Better In Less Time

Peg Fitzpatrick

Learning how to curate content is an essential task for social media managers. Content is an essential part of your social media marketing plan. As a social media marketer, you need to both create original content and curate content from other sources.

Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. What Is Content? Content Makes Your Brain Tangible To Others.

How to monetise your influence type: Platform-Specific Superstar

ProBlogger

When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. Influence Type: Platform-Specific Superstar. It comes down to this – are your followers engaging with you or with your content?

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11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion

Kikolani

We pick a platform, put together a color scheme, figure out some fonts that fit into our brand’s style, slap a logo on the website and call it good. Long-form content tends to rank higher and get more social shares. Forgetting To Link To Other Content In Your Blog.

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. I am going to show you 17 techniques you can use to improve the quality of your content in no time.

How to Amplify Your Content ROI

Convince & Convert

These digital days, content has taken on a new meaning. However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. I also like to mix up our content types to keep our editorial calendar fresh for our audience. What Types Of Content Will Help You Tell Your Story?

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How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you want more Instagram ad conversions, this is absolute best tip that I can give you.

How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

How More Calls and Conversations Will Provide You with Strategic Business Intelligence is a post from: Techipedia | Tamar Weinberg. The post How More Calls and Conversations Will Provide You with Strategic Business Intelligence appeared first on Techipedia | Tamar Weinberg.

5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. Add to this the tremendous influx of activity that the holidays create, and you might as well kiss your content goodbye, right?

The Holistic Publishing Platform For Brands

Twist Image

This is why I am constantly being challenged with the pure value of blogging on your own platform, instead of being "out there" - in as many platforms as possible - in front of a myriad of different readers. With that, the conversation about "is blogging dead" seems to be heating up. Right before the New Years I took part in a debate/panel conversation about the future of blogging. Is the value in developing your own platform? blog platform. content.