How to Turn Video Content into Conversions

Convince & Convert

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions.

How to Build a Content Conversion Funnel

Razor Social

You know how much hard work it is creating content, don’t you? This is where a content conversion funnel comes in. This could be text, images, video, voice… whatever form your content takes. Valuable content is a great way of building an engaged audience.

Trending Sources

How Small Businesses Can Use Visual Content and Increase Conversions

Convince & Convert

Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Using visual content effectively online is all about.

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

Conversations to Conversions: Why Social Needs More Than Engagement

Simply Measured

How to Increase Social Conversions Download. Conversely, if teams had ignored his free throw shooting and only focused on total points, the “Hack-a-Shaq” method of play (intentionally fouling him so he’d be forced to shoot free throws) would have never been developed.

Using Content, Conversation, Value And Trust To Build Community

Firebelly

I will not include a variety of salient factors including anthropological research, the cultural awareness, micro-context, the value of displaced members, community pillars, conversation psychology, persuasion factors – to name a few.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Conversion rate. Most days, our conversion rate is over 10% which is a lot higher than the reported average of 1.66%.

How to Create More Conversions From Your Content Through Call To Action

Kikolani

Let me remind you that you should consider important elements so that people will actually respond and take action and not skip over your content. Brian Dean said, “SEO is not about content creation, it is about content promotion.” “Download Free E-book.

Drive Sales and Increase Conversions With These Types of Content

Convince & Convert

Traditional press releases suffer from dwindling ROIs and short-lived impact, which is why brands need to amplify their voices through authoritative, resonant content strategies. Brands like Casper and Dollar Shave Club are getting personal with their content.

Types 37

How To Make Webinars Effective For Hot Lead Conversion

The Realtime Report

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. When it comes to webinars as a content marketing strategy, a similar approach needs to be adopted.

5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

» Social Media Strategy content marketing conversion rates digital marketing digital marketing tools social data Social Media Marketing social media research video marketing YouTube youtube production

How to Avoid Web Form Conversion Killers

Convince & Convert

But according to Infinite Conversions , most of our efforts are wasted. We figure out what’s killing our conversions and go to battle! Here are a few key ways to thwart web form conversion killers. Interested in more great tips for combating conversion killers?

Facebook Pages: Using Content & Conversation to Build Community

Firebelly

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session.

The Best Way to Write About Your Brand to Boost Conversions

Convince & Convert

However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all.

The End Of Conversation

Twist Image

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. content.

Best social media tools bringing conversions to your online store

SocialFish

After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Understanding your followers is the first step in figuring out what type of content works for them.

Twitter Needs Stronger Conversations, Not Longer Spam

Geoff Livingston

The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. The ongoing news focus came with a price: Sharing stories, news, and content in the form of links.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1.

Content Calendar for Content Marketing

PWB Marketing Blog

Metrics for content marketing, are key to understanding campaign performance! Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. Analytics Marketing content calendar content management

Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? The main thing to understand is that Custom Conversions will make your life easier.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. According to Psychology Today , unlike users of Facebook, Twitter, or other social networks, Pinterest users aren’t prompted to think before posting new content.

The 6 A/B Testing Mistakes That Stifle Conversions

Simply Measured

How to Create a Conversion-Based Social Campaign Download. You may be trying to figure out whether one color scheme is better or if a certain headline produces more conversions. In one A/B test for Highrise , the landing page version with a person on it increased conversions by 102.5

The 13 Components Of Stimulating Conversation

Firebelly

Conversations opens doors online and in social spaces. I prefer a more direct contact sport – conversation. Conversations can come in different shapes, sizes and varietals. Not every conversation is like an award-winning wine. Value should be a part of the conversation.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Ad Conversion.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” You may not want to have these conversations.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion.

Cost 41

3 Conversion Psychology Principles to Use in Sales Copy

Writtent Blog

Choosing to integrate behavioral psychology into your sales copy process could be the best content marketing decision you make this year. If there were any single conversion psychology principles that applied to all types of buyer personas , this would be it. Image source.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. Kapost, a content marketing management platform, has created a several great comic books , making the user the hero of the marketing story.

Conversation Agent: Curating Information as Content Strategy

www.conversationagent.com

Conversation Agent « Customer Service Made Simple | Main | How Much is Your Brand Worth to a Fan? » Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

eBook 121

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science.

Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps

SocialTimes Twitter

Twitter announced via a Twitter Support tweet (embedded below) that it has added conversation ranking and direct reply count to the replies section of its apps. It's now easier than ever to see the buzz around your Tweet with reply counts and organized conversations: https://t.co/GM7DBEZbJr.

Brands Can Have Real Conversations

Twist Image

Are there any real conversations happening out there? Chapman ( Amazing Things Will Happen , Content Rules , etc.) and then lunch with Ann Handley ( MarketingProfs , Content Rules and the soon-to-be released, Everybody Writes ). Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. content rules. conversation.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on. Conversion Rate. Conversions aren’t just important.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all.

4 Types of Content That Persuade Customers to Purchase

Convince & Convert

To ensure that prospects make that leap and become customers, you need to create content specifically for the bottom of the sales funnel. The following are four types of content you should produce and curate for customers at the bottom of your sales funnel.

Types 59

5 Foolproof Ways to Increase Your Conversions from Gated Content

Simply Measured

Have you been tasked with increasing conversions from your content? Increasing conversions from content can greatly impact your sales funnel. A content conversion is when someone gives you their information in exchange for free content which they find valuable.