Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. To complicate matters a little bit, the FCC recent decision on net neutrality affects how we may or may not, as consumers, be protected from the wireless companies on our phones. More than 80 percent of Americans carry a mobile phone ( CTIA Wireless Association ).
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Despite the explosion of innovation, expect a Social Business Suite to appear that consolidate many of these features for enterprise buyers] Categorization is crucial in managing this rapidly evolving space It’s very difficult to completely segment this space as many of the vendors cross into multiple categories so I’ve separated it into major function groups.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. Chris Adams – @chrishadams.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.