How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have. The Unbraco team knows that Sitecore (and other similar products) costs more than Umbraco and believes it can deliver the same value at a lower price point—so that will be the focus of the ads. Sponsored post.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. They are effective managers. Relationship management is central to everything a social media consultant does. Managing strategic partnerships has always been an important part of public relations. Storytelling is essential to compelling content.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Assumption 1: Create content. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. Guest Post by J.D.

The 2014 Digital Marketing Ecosystem

Cody Ward

Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. They come back, tell their senior leaders and their team; everyone gets on board. ” The CMO’s team will likely look back and say, “So, how are we going to do this?”. You can generate content with WriterAccess.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success? A solid content architecture and framework can make or break your results online. 10 Golden Rules for Content Marketing.

Joomla! Surpasses 15 Million Downloads

Bill Hartzer

the industry’s leading open source content management system (CMS), has been downloaded more than 15 million times from JoomlaCode. is a free, award-winning PHP-based content management system that enables users to build Web sites and powerful online applications. is used for everything from small personal Web sites to the backend management for some of the largest enterprises and highest traffic sites on the Web. Open Source Matters , Inc.

How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Jo oversees a team that handles quite the range of responsibilities. Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). How and why the Qantas digital team came to include entertainment. Entertainment + Digital = Innovation.

[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

I considered breaking this up into ten separate posts because there truly is enough content to justify each topic having its own post. –Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. To get you started on the right track, I have put together 10 ways to make the management of your WordPress website/blog back-end a bit easier.

5 Things I’ve Learned from Running BizSugar

Techipedia: Tamar Weinberg

If you’re considering acquiring or building a user generated content site, here are a few things I’ve learned that may help you. BizSugar is built on Pligg, an open source content management system. It has fewer plugins and a lower level of functionality, but the benefit is that it’s geared toward managing a user generated content site, so it. Actively Manage the Site. This is a guest post by Anita Campbell.

Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. A Technical Project Manager could be someone you have on your team… … or someone you hire in to help. And…this technical person needs to have management and marketing skills also! What is the role of a Project Manager? Team Members.

The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . Content DJ.

The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites. Therefore it is critical for publishers to diagnose and eliminate (or at least mitigate) the duplicate content issues on their sites.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Chapman author of Amazing Things Will Happen and co-author of Content Rules. Content Creation. Managing Content Creation.

Check out the New Ghost Blogging Platform Kickstarter: Funded in under 12 Hours!

ProBlogger

In the article John spoke about the changes in WordPress over the year that have seen it evolve from a humble and relatively simple blogging platform into something a lot bigger and more complex – a content management system. 6 months ago I came across a concept article written about by John O’Nolan (web designer and former deputy head of the WordPress User Interface group) that grabbed my attention (and the attention of many others).

How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

” (see this infographic on A Day In The Life of A Social Media Manager for more on that), the answer to the second question takes a little more time. Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems. So…how did all this lead to getting a job offer as Senior Manager of Social Media Strategy?

Learning via the Social Media Game

Bare Feet Studios

Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How often will you use this and what data or content would you like to include? How will you collect and manage cellphone numbers? Commercial online project and content management system for internal use. Helps organize your team, save assets, plan events, archive files and processes.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

Responsible for implementing and optimizing digital marketing campaigns across various digital channels to include copy writing, editing, web content management and managing of marketing campaigns. Manager, Membership and Marketing , National Investor Relations Institute – Recruitment and retention: Develop, implement, and analyze membership marketing plans to meet association goals.

10 Quotes on the Apple iPad and the Business of News

Adam Sherk

“The future of news is about distributing content as widely as possible and monetising not just content but relationships. Devices will be a big part of that, but they’re not the answer.&# - Patrick Smith , Why the iPad isn’t the saviour of journalism as we know it “But what about this promised land of revolutionary hybridized content — won’t people be willing to pay for that? but what it will use within the iPhone operating system is unclear.

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Must-have Joomla Blog Extensions

ProBlogger

But that doesn’t negate all the strengths Joomla brings to the table as a content management system. Well, without turning this post into a debate over the merits of Joomla versus WordPress, or any platform for that matter, let me just say this: Joomla is a powerful, mature content management system utilized by millions of websites worldwide. How do users share your content? This guest post is by Gere Jordan of Holony Media.

Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content. You do need to distribute your content in social media, but you also have to provide a central content hub – your digital newsroom.

Got a Rubbish website? Social Media evaluation – Special Offer – $1800

Laurel Papworth

A great team get together and put your website or blog or storefront (online) or forum or whatever through a social media evaluation process. and other team members. A social media consultant looking to outsource website/Facebook/Twitter evaluations to a trusted online community team, leaving you free to do strategies. Very very rare for me to blog about our special offers, whether it’s social media evaluation discounts or something else.

7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Yes, digital, as in desktop publishing, is becoming a legacy system. Repurpose All Your Content.

Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy

SocialFish

Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy. Personalized content isn’t anything new. And just when you thought you had a handle on content-first design, technology has thrown content strategists for another loop. Ever-smarter web browsers and content management systems have given rise to targeted content – the ability to serve personalized messages to specific users at specific times.

Hot Association Social Media Jobs This Week – January 13

SocialFish

Position works with SHRM’s Online Content, Development & Integration Manager to develop and implement complex multimedia projects. Communications Coordinator , Society of Interventional Radiology – This multi-disciplinary communications position supports SIR’s communications team in executing a variety of strategic member and public communications, marketing and promotional strategies.

This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Industry The History of Social Networking takes us on a journey that begins in the days of the Bulletin Board System. Have content that doesn''t need to be reviewed by the legal department.

70+ Resources on How to Start a WordPress Blog

Kikolani

Google helps us out by showing us some traffic trends on different blogging and content management systems (CMS) on the web. Importing Your Content. If you have blog content on other platforms, including WordPress.com, Blogger, Drupal, Joomla, or others, then you might want to consider importing it into your new WordPress site. WordPress.org has an Importing Content guide that includes information on how to import content from many different sources.

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs. ENA is looking for a Communications and PR Specialist to join the PR and Communications team.

Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

This article on IDM – Image and Data Manager has a good wrap up: While it is estimated that SharePoint is Microsoft’s fast growing product, the likely reality is that in many instances the product is not being fully utilised. In other words, SharePoint is a Microsoft product that manages the tasks and information of an organization with respect to their hierarchy levels. The Australian SharePoint Conference Team. Interesting.

5 Ways to Win the Hearts of Your Customers With Blogging

Writtent Blog

While there’s an intense focus among marketers to leverage blogging for lead generation and new customer acquisition, content marketing can also be critical to delighting your current clients. Smart Web Content. This concept is known as smart (or dynamic) website content, and customizes on-page display in response to user behavior and preferences. Incorporate these wins into your content marketing. Blogging Content Marketing image credit: FreeDigitalPhotos.

Increase Your SEO By Appearing on Google News

ProBlogger

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story. As such, one content marketing strategy that has surfaced recently is to try and get ones site featured on Google News. Quality of content.

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

« Home | First-hand comments about Citizens' Assemblies » | ASCILITE 2006 success » | My first deliberative event » | Reading about Habermas » | Yarra River Values Forum coming up » | Deliberation is complex » | Publish or perish » | The plight of the Systems Dynamics modeler » | The complexity of learning » | YackPack for group discourse » The present and future of Personal Learning Environments (PLE).

Out With The Old…Rethinking Outdated Intranet Portal Models Part I – Introduction

SocMed Sean

“Traditional” intranet portals that are simply presentations layers with a back-end content management system just don’t cut it anymore. Instead, organizations want their employees to generate peer-to-peer content using 2.0 All three offered a customizable presentation portal, content management system, search, forums and emerging blog/wiki functionality. Tweet Sean R.

Which is the Best Blog Hosting Solution?

ProBlogger

Will they teach you to manage your own backend on the server, or will you be paying them for eternity to update your site? Easy to Manage. The control panel should let you install WordPress (or whatever content management system you want) with a few clicks. You should be able to contact them in multiple ways such as via email, a ticket system on their website, and telephone. World-Class Support – friendly support team standing by 24/7.

130 most important social media acronyms and slang you should know

Sprout Social

So when you’re in charge of creating social media content or responding to customers, it’s essential that you arm yourself with knowledge about the most common social media acronyms and slang. Knowing them will help you improve your communications with team members and followers alike. CMGR – Community manager. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager.

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7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement)

Viper Chill

SEOmoz – The team behind some of the most advanced SEO analytics and reporting software on the planet recently announced that they made $11.7m My first plugin for example, called Reputation Management for WordPress , which shows alerts you to people talking about your around the web, saved me time by keeping me up to date on social mentions straight from my WordPress Dashboard. One thing I wish was that WordPress would work on more is their membership system.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. 5: The 23 Best Content Ideation Tools. #6: