The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

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This space is quickly going to become crowded as existing Business Intelligence software vendors move in like SAS, Oracle, Sap, Qlikview. As a result, brands are stymied by the complex ever-changing set of social logins, profiles, graphs, and APIs to manage.

Class 33

Brand Monitoring, Social Analytics, Social Insights

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More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others.