Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. Ok, I hear all the content-makers sharpening their knives to take me on. First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel.