Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. Mobile Payments.
The Lowdown on Making Your Site Mobile-Friendly
APRIL 26, 2012
It has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet. That notion has changed, however, with 2011 seeing a total of 20% of all web traffic coming through mobile phones.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Mobile Content. And, next year, you’ll go from writing content solely for the web to writing content for the web, phones, and tablets. This is not our annual trends blog post. That is coming in a few weeks…and it includes some things you won’t expect.
How to Build and Monetize a Mobile-Optimized Blog
SEPTEMBER 5, 2012
For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. What’s more, way back in 2010, she predicted that mobile users would surpass desktop users by 2014.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Then it’s necessary to consider mobile.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Automate sharing of evergreen content.
Best Responsive Web Design To Boost Your Online Business
APRIL 28, 2016
Best responsive web design (BRWD) involves a collection of sophisticated techniques, which allows your website to adapt to any screen size by rendering the content in an easily readable and navigable form. Google doesn’t like content repetition. Mobile Behavior.
3 Projects to Improve Auto Financial Services Websites
JULY 22, 2013
Resize your Internet browser window to about ¼ of the full screen and you should get a view like the one below: This would mean that several users viewing the site on mobile devices could potentially run into a very frustrating experience. NOT for managers.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
5 Copywriting Techniques That Affect SEO
SEPTEMBER 7, 2016
When we think of SEO, we think of keyword research and content length, but search engine algorithms have evolved. Search engines care more about your content’s authority. They want to know whether or not people trust your content. Pay Attention to Content Length.
This Week in Social Media – 7/31/2013
Social Media Marketing
JULY 31, 2013
The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media.
Building a New Kind of Cruise Community
APRIL 15, 2015
Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Assumption 1: Create content. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. Guest Post by J.D. Lasica.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
So, the groceries you put in the bag (that is, the content you put on your website) will be different. Do you have an existing content management system? More and more business executives are accessing web content on smart phones.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. ContentForest’s Title Tool is an excellent sidekick for content calendar creation. Image credit: content marketing experience.
7 Ways to Take the Media World by Storm
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy.
Looking Into The Social Media Past
JANUARY 13, 2011
In preparation for the New Year, we’ve been working on transferring our Firebelly blog from Typepad to the beautiful WordPress content management system. Tech Alliance Announces Android Open Platform For Mobile Devices , November 2007.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. Director of Global Integrated Marketing and Content Strategy for SAP.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. As a result, brands are stymied by the complex ever-changing set of social logins, profiles, graphs, and APIs to manage.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment.
How to Optimize Your Content for Authorship Success
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. The purpose of Google Authorship is to help segment out true quality content from the plethora of content living on the web.
Learning via the Social Media Game
Bare Feet Studios
JULY 25, 2011
It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How often will you use this and what data or content would you like to include? Web and mobile updates. Mobile Texting. How will you collect and manage cellphone numbers?
70+ Resources on How to Start a WordPress Blog
DECEMBER 21, 2011
Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Importing Your Content. Mobile Blogging – How to Make Your WordPress Blog Smartphone Ready.
WordPress Themes 101
AUGUST 15, 2013
Although WordPress began as a tool for bloggers, it has now expanded to include a sophisticated content management system. To get the most out of WordPress, it's important to have a basic understanding of the system and options available to you.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others.
Vanessa Fox Discusses Search, Siri and Social
SEPTEMBER 17, 2012
She just released the second edition of her book, Marketing in the Age of Google , one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Turn your blog into a mobile blog site with Mofuse.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. Ok, I hear all the content-makers sharpening their knives to take me on. First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel.
Social Media From A to Z: A Glossary
JUNE 30, 2010
Atom also provides a standard way to export an entire blog, or parts of it, for backup or for importing into other blogging systems. “Blog can also be used as a verb, meaning to maintain or add content to a blog. Tumblr : Tumblr lets users share content in the form of a blog.
Hot off the Press
PWB Marketing Blog
MARCH 31, 2011
Most understand that to deliver value and drive traffic, regular content updates are needed. This used to mean an expensive custom content management system (CMS), adding staff trained in HTML, or hiring us to do all their updates. But there are a growing number of clients with limited budgets and a desire to regularly add content. As a bonus of being built on a blog platform, you have a web site optimized for search spiders AND viewing on mobile devices.
Microsoft’s Future in Digital Marketing
Buzz Marketing for Technology
APRIL 3, 2011
Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers. Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft.
10 Quotes on the Apple iPad and the Business of News
JANUARY 28, 2010
The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. “The future of news is about distributing content as widely as possible and monetising not just content but relationships.
My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com
OCTOBER 6, 2009
These add ons turn what essentially is a blogging platform, into just about any type of site you want from community to content management systems to storefronts. Disqus Comment System – The Disqus plugin transforms your WordPress comments into a true social media friendly experience. Related posts: Social Media Friendly Blogging My 9 Favorite iPhone Social Media Apps Mobilize Your WordPress Blog!
eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
Buzz Marketing for Technology
JUNE 27, 2008
Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. eLearning & Deliberative Moments.