Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. Mobile Payments.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Does the Marketing Automation tool provide any insight?
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Mobile Content.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Use a social media management tool. Optimize your website content for sharing on social media.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25.
Learning + Technology: The Latest on What Associations Are Doing
DECEMBER 30, 2013
To what extent do social media, mobile, and trends like massive open online courses factor in? Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). Abila, the folks who introduced the concept of Social CRM to the association market, acquires Peach New Media.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride.
7 Ways to Take the Media World by Storm
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy.
3 Projects to Improve Auto Financial Services Websites
JULY 22, 2013
Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. survey participants accessed the Internet via a mobile phone each week during that period. NOT for managers.
Best Responsive Web Design To Boost Your Online Business
APRIL 28, 2016
Best responsive web design (BRWD) involves a collection of sophisticated techniques, which allows your website to adapt to any screen size by rendering the content in an easily readable and navigable form. Google doesn’t like content repetition. Mobile Behavior.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? 1) Listening: Gleaning market and customer insight and intelligence 10. Build blogs and teach conversational marketing and business relationship building techniques. Couple your email newsletter content with additional website content on a blog for improved commenting.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
So, the groceries you put in the bag (that is, the content you put on your website) will be different. Do you have an existing content management system? More and more business executives are accessing web content on smart phones.
5 Copywriting Techniques That Affect SEO
SEPTEMBER 7, 2016
When we think of SEO, we think of keyword research and content length, but search engine algorithms have evolved. Search engines care more about your content’s authority. They want to know whether or not people trust your content. Pay Attention to Content Length.
This Week in Social Media – 7/31/2013
Social Media Marketing
JULY 31, 2013
The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media.
Building a New Kind of Cruise Community
APRIL 15, 2015
Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Assumption 1: Create content. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism.
Looking Into The Social Media Past
JANUARY 13, 2011
In preparation for the New Year, we’ve been working on transferring our Firebelly blog from Typepad to the beautiful WordPress content management system. “What does that mean for us in digital marketing?
Microsoft’s Future in Digital Marketing
Buzz Marketing for Technology
APRIL 3, 2011
Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. As a result, brands are stymied by the complex ever-changing set of social logins, profiles, graphs, and APIs to manage.
Vanessa Fox Discusses Search, Siri and Social
SEPTEMBER 17, 2012
Meet Vanessa Fox , one of the most brilliant minds in the interactive marketing space. That we carry out mobile phones with us everywhere means that we take more pictures and we search more. They should, though, think about how their audiences may be approaching their content.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Context Optional offers management tools for moderating Facebook pages CoTweet was recently acquired by ExactTarget.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. You can see how we indicated in the toolset there are use cases in Social Marketing Insights, Social Sales Insights, Social Support Insights, Innovations Insights, Collaboration Insights.
70+ Resources on How to Start a WordPress Blog
DECEMBER 21, 2011
Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Importing Your Content. Mobile Blogging – How to Make Your WordPress Blog Smartphone Ready.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements.
How to Optimize Your Content for Authorship Success
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. The purpose of Google Authorship is to help segment out true quality content from the plethora of content living on the web.
Social Media From A to Z: A Glossary
JUNE 30, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. Ok, I hear all the content-makers sharpening their knives to take me on. First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel.
Hot off the Press
PWB Marketing Blog
MARCH 31, 2011
Most understand that to deliver value and drive traffic, regular content updates are needed. This used to mean an expensive custom content management system (CMS), adding staff trained in HTML, or hiring us to do all their updates. But there are a growing number of clients with limited budgets and a desire to regularly add content. As a bonus of being built on a blog platform, you have a web site optimized for search spiders AND viewing on mobile devices.
10 Quotes on the Apple iPad and the Business of News
JANUARY 28, 2010
The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. “The future of news is about distributing content as widely as possible and monetising not just content but relationships.
My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com
OCTOBER 6, 2009
These add ons turn what essentially is a blogging platform, into just about any type of site you want from community to content management systems to storefronts. Disqus Comment System – The Disqus plugin transforms your WordPress comments into a true social media friendly experience. Related posts: Social Media Friendly Blogging My 9 Favorite iPhone Social Media Apps Mobilize Your WordPress Blog!
eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
Buzz Marketing for Technology
JUNE 27, 2008
Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. eLearning & Deliberative Moments.