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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

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Despite the explosion of innovation, expect a Social Business Suite to appear that consolidate many of these features for enterprise buyers] Categorization is crucial in managing this rapidly evolving space It’s very difficult to completely segment this space as many of the vendors cross into multiple categories so I’ve separated it into major function groups.

Class 33

Brand Monitoring, Social Analytics, Social Insights

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More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. Social data is overwhelming.