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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are effective managers. Relationship management is central to everything a social media consultant does. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Managing strategic partnerships has always been an important part of public relations.

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How To Use Customer Insight To Power Your Business

The Realtime Report

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Content management systems enable you to A/B test content so that layout, messaging and text can be honed to drive engagement.

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. So one of the best examples we have is Ferrari.com where they used SharePoint as the presentation layer and content management system.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Just as building a new home or building takes time, building your business inclusive of a content marketing plan also takes time. If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.

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5 Ways To Conduct Effective WordPress Developer Test

BeingOptimist

WordPress remains an undefeated champion amongst popular content management systems (CMS). This is because you have no idea of knowing whether the developer handled the past projects independently or as a part of a group. The platform is powerful, user friendly, and effortless. In fact, currently, over 1.7

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Joomla! Surpasses 15 Million Downloads

Bill Hartzer

the industry’s leading open source content management system (CMS), has been downloaded more than 15 million times from JoomlaCode. is a free, award-winning PHP-based content management system that enables users to build Web sites and powerful online applications. Open Source Matters , Inc.

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Learning via the Social Media Game

Bare Feet Studios

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Private Groups. www.yelp.com.