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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Employee engagement is the number one concern of CEOs today, so social media is playing an increasing role in HR. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more.

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How To Use Customer Insight To Power Your Business

The Realtime Report

You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm. Content management systems enable you to A/B test content so that layout, messaging and text can be honed to drive engagement.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

This helps determine the ROI of customer-centric engagement and service. Identify content gaps. Pain points without solutions are an excellent source for content ideation and development. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement.

Examples 101
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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower.

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Learning via the Social Media Game

Bare Feet Studios

Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Commercial online project and content management system for internal use. Can you make time to learn a new system to save time? Facebook Places.

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B2B Marketers Are Humans, Too

Convince & Convert

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page.

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Daniel Footwear.com Has a Fresh New Look

Idaconcpts

At the end of last year all organisations were struggling to beat the credit crisis and keep consumers engaged with their brand. The content management system gave Daniel Footwear the chance to export and import data easily, meaning that new promotions could now be made live promptly. Share this on Facebook.