Remove Content management systems Remove Data Remove Research Remove Survey
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What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 127
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How To Use Customer Insight To Power Your Business

The Realtime Report

Although some ways of attaining such data are tried, tested and traditional, businesses are now finding that modern technology is giving them the upper hand. Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. Send Out Email Surveys Or Polls.

How To 114
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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. Although content management systems have become more SEO friendly over the years most still cause a number of SEO problems, including duplicate content issues. CMS issues.

Sites 105
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Some people might subscribe to it all by itself.&# - Luke Hayman , Five Ways the iPad Will Change Magazine Design “One sticking point for publishers has been whether they will have direct access to customer data, which they would use to sell renewals or related magazines and to tell their advertisers about their audience.

iPad 129
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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Transforming from elearning practitioner to academic researcher and deliberationist. In universities, VLEs often act as secure gateways to digital indexes and research journals. So organising ones personal learning through a variety of web-based services involves managing multiple login names and passwords.

Web 2.0 165
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Computer Security for NGOs

Little Web Giants

I believe all individuals and private organisations have a fundamental right to data privacy and security. Couple this with the fact that we are living in the age of “big data”, and non-profits are hardly immune. Organisations likely collect more data than they did in the past, and that data is more likely to be digital.