Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. Curation. How is content filtered?
Taxonomy in Content Curation
AUGUST 31, 2011
I ran across an interesting post by Karan Bavandi: “Link Management System vs. “Content Management Systems – In search of tools for curators. A content curator can override it, but that’s actually fairly rare.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. Curation Is King." Ok, I hear all the content-makers sharpening their knives to take me on. Now content has gone from being scarce to being ubiquitous. Bloggers make content.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Add content manually, in bulk, or through an RSS feed to Edgar.
Facebook Live Column Added to Signal
OCTOBER 18, 2016
Through our conversations with newsrooms, we’ve learned that journalists want to use more Facebook Live content, and today’s update aims to make that easier. Facebook added a column for Facebook Live videos to its Signal tool for journalists.
The 15 Most Life-Changing Editorial Calendar Tools
OCTOBER 7, 2013
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Content DJ.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Automate sharing of evergreen content.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. Content Marketing SEO
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Choose your business objective, load up your content, connect your audiences –that’s it.
Unskewing the Web: Curators as filters
OCTOBER 11, 2010
awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Online content creators are well-served today.
Building a New Kind of Cruise Community
APRIL 15, 2015
Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. Guest Post by J.D. Lasica.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. ContentForest’s Title Tool is an excellent sidekick for content calendar creation. Image credit: content marketing experience.
The past, present and future of content curation
SEPTEMBER 22, 2010
Etymology is one thing, but to fully understand curation we need to look at its evolution. In this latter form, they involved curation; at its most basic, the selection and sharing of content with others. True content curation is as granular and selective as we’d like it to be.
Why Brands are Adopting the Digital Newsroom Approach
MARCH 31, 2014
Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. The ability to post different content categories.
20 Rocking Tools for Successful Blogging
FEBRUARY 11, 2014
Who likes to be distracted while working on their next best piece of content? Adding new sources and discovering new content has never been easier thanks to the minimalistic interface, which you can alter by playing around with the layout and categorization. Blogging Content Creation
Prepare Your Website for Geolocation with WordPress
FEBRUARY 14, 2011
Geolocation software uses global positioning systems (GPS) on smartphones or unique IP addresses on visitors’ computers to identify where a person is located. Check out some curated lists for the best green WordPress themes , best nonprofit themes , and free magazine WordPress themes.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. As a result, brands are stymied by the complex ever-changing set of social logins, profiles, graphs, and APIs to manage.
7 Ways to Take the Media World by Storm
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system.
5 Ways to Win the Hearts of Your Customers With Blogging
NOVEMBER 22, 2013
While there’s an intense focus among marketers to leverage blogging for lead generation and new customer acquisition, content marketing can also be critical to delighting your current clients. We’ve curated some ways to tailor your blogging strategy to delight your current customer base: 1.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment.
10 Compelling Calls to Action to Brighten Your Blog
DECEMBER 4, 2013
However, this button is only one type of call to action that can be included with your content. We’ve curated 10 brilliant examples from around the web to help you boost your conversions through the roof: Need a refresher on the basics? Content Creation
How to Optimize Your Blog for SEO: 5 Steps
JANUARY 3, 2014
Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business. In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. Avoid Duplicate Content.
World Class Processes, the War of Ideas and Other Content Strategy Wins
JULY 19, 2013
The media was buzzing about the power of content marketing this week. It’s all too familiar of a fact that content marketing is much harder than it used to be. The Case for Associations Adopting World Class Content Processes.
How to Optimize Your Content for Authorship Success
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. The purpose of Google Authorship is to help segment out true quality content from the plethora of content living on the web.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Example: what Jeremiah Owyang did for Hitachi Data Systems.
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring. The downside being you have to already know where to find the content online (i.e.
10 Quotes on the Apple iPad and the Business of News
JANUARY 28, 2010
You can view this in the spirit of Robert Scoble’s To create or curate? , “The future of news is about distributing content as widely as possible and monetising not just content but relationships. but what it will use within the iPhone operating system is unclear.