Discover Marketing Technology Used by Leading Companies

Cody Ward

For marketing-related technology alone, there are hundreds thousands of companies to choose from, see graphic: For some great insight into these questions, I recently stumbled upon StackShare.io , which attempts to curate all of the tools companies are adopting in the categories: Application and Data, Utilities, DevOps, and Business Tools. Current ranking is… WordPress – website content management. Mailchimp – email marketing system.

Building a New Kind of Cruise Community

Waxing UnLyrical

Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. Guest Post by J.D. Lasica.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success? A solid content architecture and framework can make or break your results online. 10 Golden Rules for Content Marketing.

15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Chapman author of Amazing Things Will Happen and co-author of Content Rules. Content Creation. Managing Content Creation.

Prepare Your Website for Geolocation with WordPress

Kikolani

Geolocation software uses global positioning systems (GPS) on smartphones or unique IP addresses on visitors’ computers to identify where a person is located. Many small business owners choose to use a content management system (CMS), such as WordPress, for a hassle-free website and infinite customization options. Check out some curated lists for the best green WordPress themes , best nonprofit themes , and free magazine WordPress themes.

The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” It’s never to late to get started, which is why we’ve curated a list of the most powerful editorial calendar tools for everyone from the tiniest startups to major enterprises: 1. Content DJ.

20 Rocking Tools for Successful Blogging

Writtent Blog

Who likes to be distracted while working on their next best piece of content? Adding new sources and discovering new content has never been easier thanks to the minimalistic interface, which you can alter by playing around with the layout and categorization. Stumbled upon a video, a news article, or any piece of content you’d like to come back to later on? Save content for future reference from your browser directly, or from other apps, including Twitter.

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World Class Processes, the War of Ideas and Other Content Strategy Wins

Writtent Blog

The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business. It’s all too familiar of a fact that content marketing is much harder than it used to be. The Case for Associations Adopting World Class Content Processes.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. I believe strongly that well-written, keyword-optimized, topically-relevant, frequently-updated content will not only improve your standing on Google but will also establish your authority and credibility in the eyes of customers and prospects.

7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Yes, digital, as in desktop publishing, is becoming a legacy system. Repurpose All Your Content. For curation , look at PublishThis or Curata.

10 Quotes on the Apple iPad and the Business of News

Adam Sherk

You can view this in the spirit of Robert Scoble’s To create or curate? , “The future of news is about distributing content as widely as possible and monetising not just content but relationships. Devices will be a big part of that, but they’re not the answer.&# - Patrick Smith , Why the iPad isn’t the saviour of journalism as we know it “But what about this promised land of revolutionary hybridized content — won’t people be willing to pay for that?

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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content. You do need to distribute your content in social media, but you also have to provide a central content hub – your digital newsroom.

21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Much like our recent blog on tools and apps for rapid visual content creation , I personally believe that everything on this list has immense value to offer brands of any size.

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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

However, this button is only one type of call to action that can be included with your content. We’ve curated 10 brilliant examples from around the web to help you boost your conversions through the roof: Need a refresher on the basics? Simply invite your readers to keep the conversation going by leaving a comment, or checking out some of your other content assets. The best news is, it’s probably incredibly easy to set up in your content management system (CMS).

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. I believe strongly that well-written, keyword-optimized, topically-relevant, frequently-updated content will not only improve your standing on Google but will also establish your authority and credibility in the eyes of customers and prospects.

5 Ways to Win the Hearts of Your Customers With Blogging

Writtent Blog

While there’s an intense focus among marketers to leverage blogging for lead generation and new customer acquisition, content marketing can also be critical to delighting your current clients. We’ve curated some ways to tailor your blogging strategy to delight your current customer base: 1. Smart Web Content. This concept is known as smart (or dynamic) website content, and customizes on-page display in response to user behavior and preferences.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. A great way to identify market opportunities and plan for successful paid content marketing campaigns.

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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. The purpose of Google Authorship is to help segment out true quality content from the plethora of content living on the web.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Agorapulse is an excellent management tool that supports a broad range of platforms with a lot of great functionality, including in-depth analytics, scheduling, and reporting. Automate sharing of evergreen content.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. 5: The 23 Best Content Ideation Tools. #6: