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How to Use Social Listening to Retain More Customers

Webbiquity SMM

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Track customer sentiment. That’s where sentiment analysis can help you. Narrow down the most used hashtags for your brand and industry.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? Online reviews also give you insight into brand sentiment.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Finding emerging hashtags that (1) align with your brand voice and message and (2) are already being used by people talking about you is an effective way to stay relevant and shareable.

Brands 194
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The Top 3 Paid Social Media Marketing Tools

Keyhole.co

Keyhole is world’s the top company for hashtag research. Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall. They’re the global leader in hashtag analytics for a reason, and we highly suggest you take the leap and find out why.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags. Virginia is a chef by heart.

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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Know Who Is Receiving More Positive (and Negative) Sentiment. Be thoughtful about which social channels and campaigns you devote money to—and make sure that if your competitors are there, promoting hashtags and boosting posts, you’re there, too. There are so many places to spend your social ad dollars.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. Try for free Ready for the next level?

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