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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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8 Things To Know About Social Media Compliance

Keyhole.co

Always consult experts As mentioned, compliance laws differ between industries and markets. If you don’t have an internal compliance team, consider consulting an external expert who can help make sure that your posts meet regulations. That way, everyone knows the rules—and they can consult the policy any time they’re unsure.

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The Uphill Battle of Social Media Buy In

Direct Marketing Observations

This is the uphill battle that all consultants, marketers, and marcomm people are facing. You have to have something that sits right next to the employee handbook that covers social media usage both in house and off hours. Does anyone remember this? Cisco is a good example of a company doing it the right way.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Tamar is also the author of The New Community Rules (July 2009). Accelerated by MaxCDN Content Delivery Network.