Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Get Emerging Tech via: Mobile. From the data, we construct a communication graph with 180 million nodes and 1.3 billion undirected edges, creating the largest social network constructed and analyzed to date. Sponsored White Papers, Webcasts, and Downloads. The Mobile Gadgeteer.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

MARCH 4, 2016

Thanks to technological advances such as the widespread adoption of mobile internet access, the average human now has a shorter attention span than a goldfish , which makes visual content even more essential for capturing people’s attention. Go through your old blog posts , presentations, and white papers. Repurpose Old Content.

Marketing 60

Marketing Statistics Directory Pluck 60

SalesChoice

JANUARY 12, 2017

In other words, 70% of B2B Sales professional time is spent in administrative overhead, (responding to emails, in putting data into administrative systems, contact management, customer relationship systems, billing and inventory management systems, internal meetings, answering /returning mobile calls, responding to text messages, etc.).

B2B 22

B2B Analytics Data Patterns 22

Convince & Convert

JULY 13, 2012

You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : Would you say then that to Eric’s construct earlier, that you are engaging more in defensive social as opposed to offensive social? Do you get involved on the mobile side at Chase at all?

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

OCTOBER 22, 2013

Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. They are inundated by pitches, and need to quickly sort the wheat from the chaff. Rehashed, regurgitated information (even if beautifully presented) will eventually become impossible to place.

Strategy 149

Strategy Content BuzzStream Brands 149

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164