article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K

article thumbnail

Constructing the Social Bridge Between Sales and Marketing

Oktopost

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com

Buzz Marketing for Technology

Digital Literacy, Pragmatism and the Social Construction of Reality. Pragmatism , reality , Research , social construct , society , thesis , William James. You can follow my Twitter conversations at Quotably. Digital Literacy, Pragmatism and the Social Construction of Reality. Twitter /dajbelshaw. Categories.

article thumbnail

Experiment: Does AI Write Better X (Twitter) Posts Than Humans?

Hootsuite

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI?

Twitter 84
article thumbnail

How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Each time I was in Twitter Jail I was told by Twitter that I had been caught up in the bots. Twitter Rules.

article thumbnail

7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.