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7 ways to use social media for market research

Sprout Social

Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. While traditional market research methods can take time, social media is always updating in real-time and you can pull existing social data for immediate results.

Research 144
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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! We interrupt your Twitter feed for an announcement from #HendricksMinistry. The team is also replying to Twitter users complaining about their travels, and giving them compensation (probably some gin, hopefully some gin!). BsznrA6sHp.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! We interrupt your Twitter feed for an announcement from #HendricksMinistry. The team is also replying to Twitter users complaining about their travels, and giving them compensation (probably some gin, hopefully some gin!). BsznrA6sHp.

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Experiment: Does Turning Stories Into Reels Actually Work?

Hootsuite

Instagram has rewarded Reels users with an algorithm boost , prioritized Reels on feeds and the explore page, and now, the platform has started what is essentially a recycling program, allowing users to easily repurpose Instagram Stories highlights into Reels with just a few taps. But here at Hootsuite Experiments , we let the data decide.

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Link Love Monthly: Best of September 2010

SocialFish

Four reasons your Executive Director should be on Twitter (John Haydon). Under Construction (Acronym). Data Hoarding – Is it Time to Purge? Twitter Chats for Association Professionals (SmartBlog Insights). Do you need a social-media succession plan? SmartBlog on Social Media). Dan Zarrella). Strategic Thinking.

Analysis 165
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported).

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

It allows you to construct a series of similar or related posts without building each one from scratch. Integrate your Shopify store with your social feeds. And as of 2021, you can also access your Instagram DMs in Hootsuite Inbox, alongside comments, replies and DMs from Facebook, Twitter and LinkedIn.

HootSuite 140