Jon Loomer

MAY 23, 2023

Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

Metrics 165

Metrics CPM Advertising CPC 165

Jon Loomer

JANUARY 17, 2024

They constructed super sophisticated strategies for top, middle, and bottom of the funnel. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. The primary reason is that it chips away at their perceived value. Each campaign required several ad sets and plenty of customized settings.

Advertising 189

Advertising API Skills CPM 189

Hootsuite

MAY 17, 2023

Floor plan ads aren’t just for new construction projects. Effective ad format for new construction presales. Definitely. Try a Facebook ad about your latest listing’s floor plan, especially if it’s unusual or interesting. Source: Silversaw on Facebook Why it works: Instantly captures the attention of buyers who know what they want.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Buffer Social

JULY 25, 2019

Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. The construction looks like this: If we do this , then this will happen because of this. Clickthru rate (CTR) — A useful measure for advertising.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67