Bill Hartzer

SEPTEMBER 30, 2014

It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format. Social Media Social Media Marketing' SocialCentiv – About from SocialCentiv on Vimeo.

Software 144

Software Real Estate Twitter Vimeo 144

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers? Check out our upcoming social media conferences.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Creating expensive ads is not the only way to market your brand.

Skills 112

Skills Template Templates Travel 112

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What emerged for many was a new appreciation for the power of social media.

Data 96

Data Sentiment API Analysis 96

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 124

Data Metrics Sentiment Analytics 124

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

Laurel Papworth

JULY 17, 2023

In August I’m giving a keynote at the AgileAUS23 conference and then we head into a one day workshop later in the week! It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff.

API 52

API Case Study Training Conference 52

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Let’s say you want to analyze your competitor’s brand sentiment on YouTube.

Analysis 52

Analysis YouTube Tools Strategy 52

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Ignite Social Media

MAY 22, 2019

For brands, LinkedIn Live offers an opportunity to engage members in a variety of ways such as live streaming from conferences, Q&A sessions with key brand figures, sharing real-time product announcements, and so much more. With a wider range of available reactions, LinkedIn members may be more prone to interact on posts.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Twist Image

JUNE 1, 2012

There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. " It's not about adults versus startups.

Radian6 100

Radian6 Startup Marketing Adwords 100

agora pulse

MAY 4, 2016

I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. One destination marketing organization that does this well is the Virginia Tourism Corporation. and what the user sentiment is. Hashtracking.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. 75% of B2B businesses market their products and services on Twitter. (There’s so much noise!)

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 98

Brands Fashion Eventful Hosting 98

Convince & Convert

OCTOBER 5, 2015

Looking closer, the moment that news of the partnership broke, positive sentiment peaked with 160 mentions of Virgin in the media: What does all this mean? Earlier this week, NASA held a press conference to discuss the discovery of water on Mars. Water on Mars. Boehner Resignation Coverage Dominates Social.

Twitter 60

Twitter Airlines Sentiment Press Release 60

Twist Image

MARCH 2, 2012

It's a pervasive sentiment throughout the marketing world. At this year's TED conference they announced the winners of TED 's ads worth spreading contest/initiative. ted conference. Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising. publishing.

Privacy 107

Privacy Sentiment Conference Advertising 107

Absolute PA

APRIL 11, 2014

That means, you can make a profound connection through your marketing, and provide them with the solutions to their deepest desires and wants through your products and services. ( This is to better understand public sentiment around the brand. ). Here are some of my favourites… Social media as a listening tool.

Tools 94

Tools Survey Marketing How To 94

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 107

Sports Communities Sentiment Team 107

Sprout Social

FEBRUARY 21, 2019

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. Chi-town pizza. Chicago deep dish. Conclusion.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

APRIL 15, 2024

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. If your team needs to be trained on other communication styles like press releases and conferences, organize it now. If so, consider pausing them until the crisis is under control.

Press Release 94

Press Release Banking Reputation Marketing 94

agora pulse

OCTOBER 9, 2018

Recently I was on the planning team for a large technology conference. To save time, create a reply like: “Our conference dates for 2019 are October 23-25. This is equally true whether the event is online (like a webinar) or offline (like a conference). Would that work for you?” ” Event Questions. ” 20.

Eventful 109

Eventful Social Media Management Conference Types 109

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Twist Image

AUGUST 28, 2016

My sentiment and attention to the blockchain keeps amping up, because this is how I felt when the first web browser was available. digital marketing. digital marketing agency. digital marketing blog. marketing blog. ted conference. I've been a fan of his thinking, writing and speaking for a long time.

Startup 40

Startup Sentiment Conference Eventful 40

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. Here’s another way to do event activation: You can leverage influencers to promote a conference or an event.

Influencer 104

Influencer Social Media How To Campaign 104

Likeable

OCTOBER 9, 2018

Here are our top five takeaways from the conference. Influencer marketing is evolving, not disappearing. Influencer marketing has been on a journey—first about being aspirational to now about being approachable, from being a one-way relationship to now an interactive, two-way conversation. The keys to its success?

Advertising 59

Advertising Authentication Influencer Sentiment 59

Twist Image

JUNE 1, 2017

By most accounts, the US stock market is healthy. To understand why, realize that in a public market, a buyer doesn't have to buy the best stock -- they have to buy the stock everyone else will think is best. digital marketing. digital marketing agency. digital marketing blog. marketing agency. I'll be 69.

Conference 45

Conference Sentiment Project Loyalty 45

Janet Fouts

OCTOBER 25, 2010

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Buffer Social

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work. If things are going well, I might be more inclined to spring for a new laptop or sign up for a course or conference. So dang true.

Project 94

Project Software Small Business Energy 94

Twist Image

JANUARY 16, 2013

When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. A sentiment. " The question was asked more times that I could count last week in Las Vegas while attending a conference.

Brands 108

Brands iPad Apple Loyalty 108

Laurel Papworth

AUGUST 16, 2011

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. Understand how to measure the effectiveness of your press releases in Twitter and the blogosphere and social media marketing.

Press Release 71

Press Release scribd Social Media Blogosphere 71

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Tracks multiple markets or clients through the use of landscapes. Thing to learn from and things to avoid! What are the main features?

Analytics 89

Analytics Social Media How To Analysis 89