Newsjacking COP 26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
WebInKnow
NOVEMBER 10, 2021
What does a small country do to generate attention at a huge global event like the 2021 United Nations Climate Change Conference ( COP 26 ) being held now in Glasgow, Scotland? They took a different approach—generating media coverage via Newsjacking.
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