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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from.